Great Example: Using An Interesting Story To Lead Into Your Point

I occasionally like to point out the usefulness of telling a story to create interest, engage emotions, and make your point in a way that connects with your readers. I noticed a tweet today that led me to a blog post that does an excellent job of using a story to lead into the blogger’s message. Drupal 7, the cocoon and the butterfly by Dries Buytaert grabbed my attention immediately with the short... read more

Storytelling: Emotional Marketing

Recently, I started off a blog post by saying “Imagine opening up a store in a mall somewhere…” In a few sentences, I told a story designed to evoke an emotional response from the reader. In the past, I’ve suggested that readers should participate in a storytelling exercise in order to sharpen this particular marketing skill. I encourage you to try that exercise. In addition to that... read more

Storytelling Exercise

Want to make more money with your blog or site? Tell a story. Engage your users with your storytelling prowess. In almost any aspect of sales, you can make a bigger impact if your “pitch” is told in an interesting and engaging way. People relate to stories, so use stories as a way of helping your readers visualize how your product will benefit them. Let’s say you are promoting a... read more