Has Our Attention Span and Ability To Be Noticed Been Obliterated By Extreme Social Streams?

In The Old Days of Social Media In the beginning…when blogging and social networks such as Twitter and Facebook first became a part of our lives, it felt like this: And Then We Caught The Need For Speed I think it’s obvious to everyone that it’s getting harder and harder to keep up with everything these days. We are able to see it all streaming past us, and we recognize that much of it... read more

eBusiness Tips: Clear, Shareable Marketing Messages

I’ve been working with a client recently who has been experimenting with making his site more easily shareable amongst the various social networks. But instead of just throwing some social network widgets around, he’s taking the time to really think the entire process through. He’s considering what he wants shared (the message) and how to make it supremely easy to share. The process... read more

Find Something To Learn

I was going to begin this post with a question, which was going to be: Would you like to be considered an expert in your field? Then I changed my mind. Instead, I’m going to ask you this: Do you even HAVE a “field” in which you might like to be considered an expert? Before you can be an expert at something, you need to know what that something is. So the first step is to determine what... read more

Establishing Credibility As An Expert

I recently ran a series of posts in which we established that you are an authority (or expert) in something, and that you can share your expert knowledge with others. We then discussed ways in which you could be recognized as an authority by others, including Influencers. One point we didn’t discuss in detail was the aspect of establishing credibility as an expert, so let’s delve into that a... read more

How To Nudge Influencers To Recognize Your Expertise

You know by now that you are an authority and you know that you need others to recognize your authority. Now we need to give just a little nudge to the influencers (those people who hold a lot of influence over the masses in your field), so that they will not only recognize your expertise, but begin to associate your field with your name. Let’s say you are an expert in mountain biking. No, you... read more