Shocking Stats Reveal Social Network Failure!

Lately, people have been quick to shout that Google Plus has mostly inactive users, and I’m here to say, “yeah, so?”. One of these shocking pronouncements came about in August 2011, when Bimeanalytics put out an infographic that swept the tech news and had everyone shouting that 83% of Google Plus users are inactive, or on the flip side, only 17% are active. Bimeanalytics later withdrew... read more

Has Our Attention Span and Ability To Be Noticed Been Obliterated By Extreme Social Streams?

In The Old Days of Social Media In the beginning…when blogging and social networks such as Twitter and Facebook first became a part of our lives, it felt like this: And Then We Caught The Need For Speed I think it’s obvious to everyone that it’s getting harder and harder to keep up with everything these days. We are able to see it all streaming past us, and we recognize that much of it... read more

eBusiness Tips: Clear, Shareable Marketing Messages

I’ve been working with a client recently who has been experimenting with making his site more easily shareable amongst the various social networks. But instead of just throwing some social network widgets around, he’s taking the time to really think the entire process through. He’s considering what he wants shared (the message) and how to make it supremely easy to share. The process... read more

Find Something To Learn

I was going to begin this post with a question, which was going to be: Would you like to be considered an expert in your field? Then I changed my mind. Instead, I’m going to ask you this: Do you even HAVE a “field” in which you might like to be considered an expert? Before you can be an expert at something, you need to know what that something is. So the first step is to determine what... read more

Establishing Credibility As An Expert

I recently ran a series of posts in which we established that you are an authority (or expert) in something, and that you can share your expert knowledge with others. We then discussed ways in which you could be recognized as an authority by others, including Influencers. One point we didn’t discuss in detail was the aspect of establishing credibility as an expert, so let’s delve into that a... read more

How To Nudge Influencers To Recognize Your Expertise

You know by now that you are an authority and you know that you need others to recognize your authority. Now we need to give just a little nudge to the influencers (those people who hold a lot of influence over the masses in your field), so that they will not only recognize your expertise, but begin to associate your field with your name. Let’s say you are an expert in mountain biking. No, you... read more

Juggling Too Many Tasks Results In Nothing Working

I’ve always prided myself on my ability to deftly multi-task, without much need for scheduling. What I didn’t realize was that there would eventually come a day when juggling too many tasks would cause the whole thing to come crashing down on me, with the end result of getting absolutely NOTHING done. Warning. Don’t let this happen to you. My days and nights have become one long... read more

Friendship Pockets Form Via Social Networks

Facebook, StumbleUpon, Twitter, Digg, Delicious, Mixx…need I go on? There are too many social networks to even begin to list them all these days, and keeping up with them can be a chore. But the advantages of networking and connecting with others via these sites far outweighs the hassles. You just have to find the few that you like best and concentrate on spending time there, rather than dividing... read more

The Art Of The Explanation

Is there anything you’ve done lately that I probably don’t know how to do? Do you routinely do things that would require “how-to” explanations to those who’ve never attempted it? I’m talking about “normal” activities, not rocket science. For example, maybe you recently baked a pie, hung a tire swing, cut down a tree, or changed the oil in your car. None... read more

Sources of Site Traffic – Best To Worst

We all share a common goal – increasing traffic to our site or blog. Without traffic, our sites are invisible. Traffic, however, can come from many sources. Some of those sources are gold mines of highly targeted traffic consisting of visitors who are wanting to consume and interact with our content. Some sources are next to worthless and our sites would be better off without the waste of... read more