Google is now allowing advertisers to target ads based on our behavior, which means that Google tracks our browsing activity and determines what we like, and then lets advertisers show ads to us based on those interest categories. How nervous does that make you? If you routinely surf areas of the ‘net that you might not want Grandma to know about, then you may not want her looking too closely at...
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PPCBlog has done an outstanding job of explaining the process (as much as can really be explained by anyone outside of the Google inner circle), using an easy-to-understand infographic. I love infographics anyway, but this is one of the best I’ve seen in a long while. Kudos.
Check it out (click to enlarge). Study. Learn. Implement.
Infographic by PPC...
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