5 Tips to Marketing Your Company the Thanksgiving Way

This is a guest post by Amanda DiSilvestro. For about two years I taught an English class to a group of International students at my University, but most of the time they were teaching me. They taught me about their languages, customs, and food, but their questions often taught me things about my own culture I had never realized. One day I asked my students what surprised them most about the US, and one... read more

A Few Lessons in Developing and Marketing Products

This is a guest post by Joe Hall. I’ve watched Joe create successful online products over the years, so I asked him to share his experiences in launching a new project with us. I know we can all benefit from the lessons he shares with us. Thanks, Joe! Over the last several years, I’ve done a lot of product development. I’ve developed products for myself and for my clients. Through doing... read more

Don’t Waste Time And Never Make A Dime: Make Success Easy

What if you had a niche marketing research tool that let you do all this: Start with an idea for a new website. Find all the relevant themes within that site’s niche. Click a button to discard the only-slightly-relevant themes. Click a button to discard the themes that don’t bring in good traffic. Click a button to discard the themes that have too many competitors. Click a button to discard... read more

Has Our Attention Span and Ability To Be Noticed Been Obliterated By Extreme Social Streams?

In The Old Days of Social Media In the beginning…when blogging and social networks such as Twitter and Facebook first became a part of our lives, it felt like this: And Then We Caught The Need For Speed I think it’s obvious to everyone that it’s getting harder and harder to keep up with everything these days. We are able to see it all streaming past us, and we recognize that much of it... read more

5 Marketing Ideas That Will Not Get You Labeled As Annoying

A common marketing tip is to capitalize on your existing customer base, because it is easier to sell more product to an existing customer than it is to find new potential customers and then have to convince them to buy. That’s a large part of why so many Internet Marketing “Gurus” stress the importance of building your list. (See List Building Glossary – Terms and Definitions if you are... read more

eBusiness Tips: Convert, Convert, Convert

In case the title didn’t give it away, these wise words from ’round the web all center around conversions. It’s great to get more traffic to your site, but don’t forget about the traffic once it gets there. At that point, it’s all about conversions. Don’t sell a product? You still need to convert something, somewhere, somehow. What do you want your visitors to do? Sign... read more

Increasing Website Conversions

The following is a guest post on the topic of conversion optimization. Every marketer that has a website has learned about bringing visitors to their site through SEO. He knows that a proper SEO campaign takes a lot of time and patience, but in the end, he’s rewarded with great rankings. Conversion optimization is also a patient task and is another never-ending process. But through constant testing,... read more

Synergy of Efforts Equation

Being able to make a living online really only requires two things working harmoniously together. I call this the “synergy of efforts equation”. So what is this equation? Let’s begin with the definition of synergy. Synergy is defined as: the interaction of two or more forces so that the combined effect is greater than the sum of the individual effects If you succeed in achieving this... read more