Personal Branding: Not Like Cattle Branding

A couple of weeks ago, I had a mini family reunion with my sister and brother along with our spouses/love interests. We don’t get together very often, so it was a fun evening as we filled each other in on the latest happenings in our lives. Of course, work always seems to come up in conversations, and inevitably, my particular chosen profession is always misunderstood. Because I live and breathe... read more

Promote Locally, Benefit Globally

Promotion. Sometimes it feels like a dirty word. For some people, the act of promoting themselves, their sites, or their brands is the hardest part of working for themselves. Over time, we’ll discuss lots of promotion ideas so that what seems hard suddenly looks much, much easier. Today, I wanted to focus on local promotion. Sure, a site is usually (though not always) global in nature,... read more