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Discovering Your Personal Brand

A new issue of Personal Branding magazine (Volume 2, Issue 3) will be available on February 1, but you can download the free sample issue right now. This edition’s sample issue includes my own article, “An Exercise: From Discovery to Search-Optimized Pitch“, as well as 5 other articles such as “Use the Internet to Discover Yourself“. The full paid issue available this Sunday... read more

New Way To Monetize Your Site Or Blog That I Really Like

Jim Kukral has just opened up his new Scratchback system to beta users. You may remember that I wondered what it was going to be all about a couple of months ago. Now we know, and I gotta say that this looks extremely cool from every perspective. Look to the right. See the widget that says Are You In My Top Spots? Of course, you do, how could you miss it? That is the Scratchback widget. It... read more

What is ScratchBack?

I’m intrigued. Jim Kukral, a man I have a lot of respect for, has a new site that he’ll be launching any moment now called ScratchBack.com. There’s no information about what it will be, but he does show a really funny video of a dog scratching his back. Now, knowing Jim, that’s just a marketing technique to get our attention, and of course, as with most things Jim does,... read more
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