So here’s what I’m suggesting. Make use of the various superstitions and related “holidays” to serve interesting content to your users. You don’t want to make fun of your users beliefs or cause them to feel judged for having those beliefs, but you do want to present your content in an interesting or humorous way. Do your best to tie the superstition into the topic of your site, and give your readers something fun that helps them to visualize your site, topic, or product in a new and interesting light.

Writing fun, creative content can be difficult to do, so take advantage of those times each year when the day itself helps generate ideas for you. By combining holidays with superstitions, you have the chance to create compelling content that engage and entertain your readers. When you can hook into a reader’s deepest emotions like that, you stand a very good chance of being remembered, and creating that memory could mean the difference between having a drive-by reader, and a long-term user.

© Donna for DazzlinDonna, 2008. | Permalink | 5 comments | Add to del.icio.us
Post tags: Content, Friday the 13th, hooks, superstitions
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