Using Superstition As A Hook

Since today is Friday the 13th, it seemed like the perfect time to talk about interacting with your readers at a really deep level – so deep in fact that it’s almost spooky. I’m talking about superstitions here. We humans are a superstitious lot, and I’d be willing to bet that even the sanest, most practical amongst us still have some superstitions lurking deep within them. ... read more