As An Authority, You Need An Online Press Kit

Over the last few days, the topic of the week has been all about being an authority. No, not the kind that enforces laws, but the kind that is an expert. I’ve shown you that you are an authority in something and you should recognize that. I’ve talked about how to make others see you as an authority as well, including Influencers. That included tackling several tasks, ranking in the top... read more

How To Nudge Influencers To Recognize Your Expertise

You know by now that you are an authority and you know that you need others to recognize your authority. Now we need to give just a little nudge to the influencers (those people who hold a lot of influence over the masses in your field), so that they will not only recognize your expertise, but begin to associate your field with your name. Let’s say you are an expert in mountain biking. No, you... read more