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Ever Wondered How Google Works?

PPCBlog has done an outstanding job of explaining the process (as much as can really be explained by anyone outside of the Google inner circle), using an easy-to-understand infographic. I love infographics anyway, but this is one of the best I’ve seen in a long while. Kudos. Check it out (click to enlarge). Study. Learn. Implement. Infographic by PPC... read more

Search Geek Challenges – Google, Mayday, and Sniffing Google IP Addresses

This is one of those posts that will only interest a subset of my normal readers. UPDATE: Since I wrote this post, Matt Cutts of Google admitted that Mayday was an algo change targeted at serving up better long-tail results. It’s been implied that this was aimed at dealing with content farms such as Mahalo that rank well for autogenerated and scraped pages. For a different viewpoint and links to some... read more

Advertising on a Microbusiness Budget

No matter how small our tiny little microbusinesses might be, we still need to let people know that we exist. Of course, the standard, tried-and-true way of doing that is by advertising. Since our businesses are of the virtual, online type rather than the brick-and-mortar type, it only makes sense that we should concentrate much of our advertising online. Luckily for us, online advertising is generally... read more

Let Your Logo Speak To The Public On Every Occasion

The following is a guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK. One of the most crucial activities when crafting a marketing and branding plan is to get a logo for your company. A well-designed custom logo communicates a message to the public, conveying what your business is all about. Although Google’s logo is well-known and well-designed, Google often... read more

22 (+) SEO and Social Media Guest Posts

Over the last year or so, I’ve written guest posts or contributory posts on several sites across the web. It occurred to me today that some of you might benefit from those postings, because they focus on topics that I don’t tend to delve into very much here on this blog. So I’ve rounded them up and hopefully I’ve included them all, but I can’t promise that I didn’t... read more
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