Using Superstition As A Hook

Since today is Friday the 13th, it seemed like the perfect time to talk about interacting with your readers at a really deep level – so deep in fact that it’s almost spooky. I’m talking about superstitions here. We humans are a superstitious lot, and I’d be willing to bet that even the sanest, most practical amongst us still have some superstitions lurking deep within them. ... read more

How Lucky Are You Feeling Today?

Today is Friday the 13th, and if you are the superstitious sort, then you may want to stay safe and sound in your home today. If you are curious why Friday the 13th is considered to be an unlucky day, well, you won’t ever know the real reason. There are too many possible answers to this, but you can check out all the possibilities over at Snopes. Personally, I’ve had more good luck than bad... read more