Drupal 7, the cocoon and the butterfly by Dries Buytaert grabbed my attention immediately with the short tale of the man, the cocoon, and the butterfly. The little story was interesting. The “moral of the story” was educational. And the entire tale was the perfect lead-in to a topic that is technical in nature, and not generally one that would be all that engaging.

Sure, web geeks like to hear about upcoming versions of their favorite apps, but a quick scan is usually sufficient, and the blogger may not really connect with the reader in any significant way. Dries, however, does a great job of connecting with his readers by using the tale as a lead-in. The little story’s lesson was a great way to introduce the main topic Dries wanted to discuss.

If you’ve ever wanted to be better at engaging your blog readers, I recommend reading Dries’ post, whether you care about Drupal or not. Just as the story of the man and the cocoon had a lesson to be learned, Dries’ post also imparts a lesson in effective use of storytelling when blogging.

© Donna for DazzlinDonna, 2010. | Permalink | 10 comments | Add to del.icio.us
Post tags: Dries Buytaert, storytelling
This feed is for personal non-commercial use only. If you are not reading this in your news aggregator/reader or on DazzlinDonna, then the site you are looking at is probably infringing upon my copyright.