The following is a guest post by Jason Capshaw
It is much easier to double your conversion rate, than it is to double your traffic. One of the key components of conversion rate optimization is testing.
Google Website Optimizer was built for that very reason and is designed to give you the ability to test different ideas against each other in real time and see what works and what...
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In case the title didn’t give it away, these wise words from ’round the web all center around conversions. It’s great to get more traffic to your site, but don’t forget about the traffic once it gets there. At that point, it’s all about conversions. Don’t sell a product? You still need to convert something, somewhere, somehow. What do you want your visitors to do? Sign...
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Much of what happens on your site is directly related to what you envisioned when you created the content on each page. It first happened within your mind, got translated into some form of content on your site, and the result of that gets broadcast to every visitor that stops by. Did your original vision match the final result? Consider the following wise words from ’round the web while you think...
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As you are aware, I make my living online. A large portion of that income comes from sites I own which promote affiliate products that I believe are of value. Over the years, I’ve seen what works and what doesn’t when promoting affiliate products. In addition, I’ve paid attention when successful affiliate marketers (and non-affiliate marketers) shared their secrets. On top of that,...
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By Sean Cohen
Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these...
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