Using Superstition As A Hook

Since today is Friday the 13th, it seemed like the perfect time to talk about interacting with your readers at a really deep level – so deep in fact that it’s almost spooky. I’m talking about superstitions here. We humans are a superstitious lot, and I’d be willing to bet that even the sanest, most practical amongst us still have some superstitions lurking deep within them. ... read more

How To Make a Living in Your Pajamas – Part Eight

You’ve made it through the first seven steps of the series, “How To Make a Living in Your Pajamas”, and now you finally have all of that setup stuff out of the way. You are ready to begin adding content to your site, in the form of blog posts. A blog post is simply an entry, a piece of content. Your goal is to post an entry at least several times a week, but my preference is once a day... read more