How Many Angles Can You Come Up With For One Topic?

Remember that old word game where you write down as many smaller words as possible from one larger word? Whoever comes up with the most words from the one larger word wins the round. Take that same concept, twist it around a bit, and you’ve got a great content strategy. Here’s how it works. Let’s say you have a site about cupcakes. We’ll pretend you are writing blog content about... read more

Using Superstition As A Hook

Since today is Friday the 13th, it seemed like the perfect time to talk about interacting with your readers at a really deep level – so deep in fact that it’s almost spooky. I’m talking about superstitions here. We humans are a superstitious lot, and I’d be willing to bet that even the sanest, most practical amongst us still have some superstitions lurking deep within them. ... read more

How To Make a Living in Your Pajamas – Part Eight

You’ve made it through the first seven steps of the series, “How To Make a Living in Your Pajamas”, and now you finally have all of that setup stuff out of the way. You are ready to begin adding content to your site, in the form of blog posts. A blog post is simply an entry, a piece of content. Your goal is to post an entry at least several times a week, but my preference is once a day... read more