How to Change Your Brand’s Identity Without Losing Your Vision

When you see Got Milk? on TV or hear someone talking about Gucci handbags, you know what they’re talking about, right? The goal of any small business is to get its name amongst the Got Milk’s and the Guccis of conversation. This recognition is identifying the company as a brand. A brand consists of the external, visual elements, such as the logo, the trademark, and the visual appearance, but... read more

Your Business Is You

I was reading my horoscope today and it had some words of wisdom that can apply to you and your business of making a living online. It said: There are many ways to connect with others, but the most effective method is the one that puts you in the most comfortable frame of mind. You need to feel relaxed in order to make other people feel that way. So if you don’t like noisy, crowded bars, don’t... read more