DazzlinDonna » American Cancer Society

Discovering Your Personal Brand

Donna — Mon, 26 Jan 2009 13:24:32 +0000

A new issue of Personal Branding magazine (Volume 2, Issue 3) will be available on February 1, but you can download the free sample issue right now. This edition’s sample issue includes my own article, “An Exercise: From Discovery to Search-Optimized Pitch“, as well as 5 other articles such as “Use the Internet to Discover Yourself“. The full paid issue available this Sunday has a whopping 24 articles in it, all focused on the first step of the personal branding process, brand discovery.

The magazine’s editor, Dan Schawbel, describes this issue in this way:

Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the rest of their lives. In this issue, we expose how to unlock your true potential, unearth your passion, acquire the necessary skills and how to set achievable goals. We’ve interviewed some of the leading businessmen, such as Marcus Buckingham, to help you with your own personal development.

I’ve seen a pre-release version of the full issue, and as always, it’s a really good one! Obviously, you’ll get to read my take on combining SEO with your personal branding discovery process, but there’s so much more. Here’s a peek behind the curtains at some of the articles:

Interviews with author Marcus Buckingham, executive coach & author Marshall Goldsmith, author Tim Sanders, and costar of The Secret John Assaraf
How To Cross The Hurdle of Sameness by Liz Pabon
Tips for Rebranding Yourself Online by Jim Kukral
Grow and Use Your Personal Brand Online by Ian Lurie
Empowering Your Inner Superhero by Chris Penn
Boosting Sales with Your Personal Brand by Anthony Portuesi

and there are more than a dozen more that are equally impressive.

This magazine is always full of high-quality information, and it never disappoints. If you’ve already subscribed, you should be receiving your next issue on February 1st. If you haven’t yet subscribed, I suggest downloading the free sample issue, and if you are impressed, you can always subscribe to get the full issue. The price is only $12.95 for an annual subscription (4 issues). And as always, half of the proceeds are donated to the American Cancer Society.

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Post tags: American Cancer Society, Anthony Portuesi, Author, Chris Penn, Dan Schawbel, editor, executive coach & author, Ian Lurie, Jim Kukral, Liz Pabon, Marcus Buckingham, Marshall Goldsmith, Tim Sanders
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Personal Branding Magazine Issue 4 – Recruiting and Jobs

Donna — Mon, 21 Apr 2008 12:18:05 +0000

The next issue of Personal Branding Magazine is set to be released on May 1st, but you can download a free sample copy early (starting today) if you want. The focus for this issue is on the future of recruiting and jobs. The 9-page sample issue has 5 articles and is a great read. The full issue will have 25 articles including an exclusive and in-depth interview with Robert McGovern, founder of Jobfox.com and Careerbuilder.com. It also includes interviews with Indeed founder Paul Forster and well-known bloggers, such as Joel Cheesman.

Publishers Note: Volume 1 Issue 4 ends the first full volume of Personal Branding Magazine. As personal branding becomes the differentiator for career development, many new channels have opened up and the internet is a recruiting stomping ground for all those who leverage it’s power. Between hiring candidates websites, and even job aggregators, the times have changed and we must be ready. Human resources is rapidly evolving by branding their companies as the employer of choice and there is a sudden war for talent, despite an economic recession in the United States. In this issue, we interview all the thought leaders who are entering the online recruiting and branding space, as well as take a closer look as to how networking plays a role in bridging recruiters with interested applicants. Only the strongest employers and candidates will survive. By reading this issue, you will have the knowledge needed in order to confront the recruitment process and be victorious…Dan Schawbel, Publisher, Personal Branding Magazine

As you may know, I’m a staff columnist for Personal Branding Magazine, and I’m always happy to get my hands on the latest issue. Personal branding is an important aspect of the ebusinesses that we all manage, and it affects so many areas that we may not have even considered. The magazine takes a look at each of those areas, and gives thoughts and ideas on how we can best use personal branding in those arenas. This issue’s focus on recruitment really brings home the point that how we brand ourselves in one area can spill over and effect our chances at being hired in another area. In keeping with the focus of this issue, my article is entitled “Utilize SEO and Personal Branding In Your Next Job Search”. Hope you like it.

Click here to get the free sample issue.

The full issue will be available here as of May 1, 2008.
(An annual subscription costs $12.95 for 4 issues, and 50% of the proceeds benefit the American Cancer Society)

I’m always interested in hearing your thoughts and would love to get some discussion going on personal branding. Feel free to throw those ideas around here any time.

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Post tags: American Cancer Society, Careerbuilder.com, Dan Schawbel, Founder, Indeed founder, Jobfox.com, Joel Cheesman, online recruiting, Paul Forster, Personal Branding Magazine, Robert McGovern, staff columnist, United States
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Learning More About Personal Branding

Donna — Thu, 25 Oct 2007 13:45:22 +0000

Although I’ll be commenting here about personal branding from time to time, there’s a place you can get lots of information about that subject from a whole host of experts. Personal Branding Magazine publishes quarterly, and puts out some really great articles from some very fine authors. (Disclosure note: I’m one of the authors, but I was praising the others, and not myself). So, I thought it appropriate to let you know that the next issue is coming out soon (November 1st), and I think it’s going to be a really great one. Below is a graphic of the cover, but there’s lots more included in the issue than just what you see on the cover. In fact, there are 37 or 38 articles in it (I forget the exact number, sorry), and that’s a lot of good stuff. The subscription price is very reasonable, and the best part is that the proceeds benefit a fine charity, the American Cancer Society. So, if you are interested in furthering your own branding efforts, you’d do well to check out this issue of the digital magazine.

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Post tags: American Cancer Society, magazine, personal branding
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Advertising Opportunity and Charity Too

Donna — Tue, 18 Sep 2007 16:34:42 +0000

One of the things all self-employed, work-from-home Internet entrepreneurs have to do at least once in a while is advertise. I don’t spend money on advertising very often, because I hate spending money, but occasionally I see an opportunity that is worthwhile.

Obviously, getting a good return on your advertising investment is something everyone wants to achieve. Once in a blue moon, however, I don’t even think about the ROI. Sometimes, an advertising opportunity is good no matter how well it ends up paying off. How is that possible?

When you purchase advertising, and all of the money is donated to charity, that’s a good return on your investment already. Never underestimate the power of good will. Donating to worthy charities is good ROI all on its own, and if you get the added bonus of attracting users to your web site, that’s great!

In case you were unaware, I am a staff columnist for Personal Branding Magazine. All proceeds of the magazine are donated to the American Cancer Society. That’s 100% of the proceeds, including all of the advertising revenue. The magazine still has some ad spots available for its next issue which is being published on November 1, 2007, and the prices are incredibly reasonable. You can contact Adam Salamon at aasalamon@gmail.com to arrange for your own ad spot.

If you are interested in getting a great ad spot for a good price, and donating to charity as well, please consider an ad in Personal Branding Magazine. Sure, that sounds like a sales pitch, but it’s actually just good advice.

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Post tags: Adam, Adam Salamon, advertise, advertising revenue, American Cancer Society, charity, Personal Branding Magazine, staff columnist
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