Big Signs Can Send Big Confusing Messages

You have a message that you want to deliver to your users. Maybe you are trying to explain a concept, or maybe you are attempting to sell a product. You know what message you are trying to convey, but is it clear to everyone else? Shouting the message NI GIB SRETTEL (that’s “in big letters” backwards) doesn’t make a message clearer. All it does is make the message bigger. Need... read more