I’m intrigued. Jim Kukral, a man I have a lot of respect for, has a new site that he’ll be launching any moment now called ScratchBack.com. There’s no information about what it will be, but he does show a really funny video of a dog scratching his back. Now, knowing Jim, that’s just a marketing technique to get our attention, and of course, as with most things Jim does, it’s a technique that works. Another successful technique that he uses is to hold a contest, and the contest he is holding is really good! Hosting for life on a Rackspace private server is a biggie. The beta launch of Scratchback is happening in August, and since August is nearly over, it should be launching really soon. So if you want in on the contest, get to it right away.

I first heard about ScratchBack on WebmasterRadio and of course, Jim keeps the mystery going by not giving any real details. But Jim is all about FUN (his position is CFO – Chief Fun Officer), so it’s bound to be fun, and in fact, Jim promises that it will be both fun and profitable. I can’t possibly knock either of those things!

One of the goals of this blog is to enable others to work from home, in their pajamas of course, and be able to enjoy life more. Trudging to an office job every day is quite often NOT FUN, but working from home, even when you’re working hard, is usually very fun. And that’s how I believe it should be. Jim Kukral feels the same way. For that reason, and because I love the dog video on the site, I’m itching (like that pun?) to see what ScratchBack is going to be all about. Should definitely be interesting, and it might give us all some good ideas.