Today’s wise words from ’round the web focus on the conversations that take place about us and with us (if we so choose). How we are perceived is often dependent upon how we participate in that social interaction. See if either of these resonate with you. They do for me.

5 Marketing Lessons from Online Dating

Whether it’s an online profile or your website, visitors usually don’t know a single thing about you – and they’re pretty skeptical. After all, everyone’s been burned by reality that didn’t end up matching the hype. Double-Duty Tip: Being authentic and real will go a long way in winning them over.

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Do You Have a Conversation Strategy?

You still need two things to succeed. Even when you become really smart about the tools and implement repeatable processes that allow you to track interest, and get people to your business, you still need two things to succeed with sales. You need:

2. a conversation strategy to make that interaction helpful and memorable

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