I’ve been working with a client recently who has been experimenting with making his site more easily shareable amongst the various social networks. But instead of just throwing some social network widgets around, he’s taking the time to really think the entire process through. He’s considering what he wants shared (the message) and how to make it supremely easy to share.

The process reminds me of a post I wrote a while back entitled, Big Signs Can Send Big Confusing Messages. In that post, the large size of the sign’s message didn’t help clarify its meaning to me. Keep in mind that just because you’ve shouted your message loudly, doesn’t mean that everyone understands it. In this case, it really isn’t the size that matters.

Find the clarity of meaning in your message first. Once the message is clear, focus on the best way to share it.

Here are some more wise words from ’round the web that help expand upon this topic. The first link points to a great infographic that focuses on sharing the message, and really must be seen to get the full depth of it. The second hones in on the “how-to” of making sure your message is clear.

The Science of Word of Mouth

Communicate clear and shareable message

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What Is Your Marketing Message?

To be effective, your message must get the attention of your clients by telling them how you can solve their problem. If you focus on what they will get as the result of doing business with you – your message will be memorable and useful.

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