Let Your Logo Speak To The Public On Every Occasion

Let Your Logo Speak To The Public On Every Occasion

The following is a guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.

One of the most crucial activities when crafting a marketing and branding plan is to get a logo for your company. A well-designed custom logo communicates a message to the public, conveying what your business is all about. Although Google’s logo is well-known and well-designed, Google often changes its logo for holidays and anniversaries. By portraying a more dynamic feel, their special occasion logos are able to actually “speak” to the public on these occasions.

Case Study: Google Doodle

According to Google:

At Google, we like to reflect the ever-changing world of our users through the logo designs on our homepage. These ‘doodles’ celebrate different people, events or special dates and are designed by our original Doodler, 30-year-old Dennis Hwang. (from Doodle 4 Google)

If we look at the history of Google, the first ever dynamic Google logo (they call it Doodle) was designed by Larry Page and Sergey Brin themselves. It was designed for the Burning Man festival in the summer of 1999. They created the Doodle in case their site crashed, and to explain why their phones weren’t being answered. The logo would convey the message to users that they had gone to the festival.

Later, they hired a graphic designer named Dennis Hwang, who has now become the official doodle maker of Google. He draws the designs by hand first and then computer graphs them. Dennis has designed nearly 150 Doodles to date. Presently, Google designs Doodles for many events and places them on their website for a limited period of time.

The most recent Doodle was displayed on May 10, 2009 to give tribute to Mother’s Day. The logo was predominantly pink in color, with a flower vase replacing the letter “L”.

Google’s use of Doodles that change for each event is a branding tactic that reflects Google’s image as a more advanced and up-to-date company, and also shows their affection for the events. This not only catches the eyes of their users, but also helps Google position its brand dynamically.

You can also use this tactic to brand your company with a dynamic logo on your website for each event. A good idea is to develop an event calendar so you can plan to have your logo designed before each event arrives. Then let your logo designer know what special message you want your logo to convey for that occasion. Upload it for the designated time period, and let your logo speak!