Getting Influencers To Call You An Authority
We’ve already established that you are, indeed, an authority in something. and by being an authority in that field (whatever that something is), you can help others seeking knowledge or products for that field. However, the fact that I know you are an authority, and you know you are an authority, isn’t quite enough in most cases. You generally need to convince others that you are an authority, so that they then have a compelling reason for listening to what you have to say.
The process of convincing others is vast, and we briefly touched upon a few ways to begin that process in yesterday’s post. As a recap: Write articles, answer questions, and help others. Those are all really strong ways to get the message out that you know what you are talking about, and in time, others will think of you as an expert in that area.
Ah, but there are sometimes shortcuts in life, and there actually is a shortcut for this as well. You see, you can gain “instant authority status” if the right person or publication calls you an expert. You could wake up one morning, skim through the new posts in your feed reader, and suddenly find some famous blogger has called you an authority! Trust me, once this happens, the world suddenly thinks of you as an authority too. And if some publication like the NY Times, for example, refers to you as an expert in one of their news stories, you’re on your way to authority paradise.
Obviously, not everyone is lucky enough to have that scenario happen, but it DOES happen. And you can help make it happen. There are things you can do to get the attention of those big-wig influencers, and we’ll discuss those ways in a later post. In the meantime, however, start the process of positioning yourself as an authority in your field. Write articles, guest post, answer questions on the big Q&A sites (like Yahoo Answers), and help people in subject-related forums that are looking for advice. Get your name out into the world as someone with knowledge in your field. It will be well worth your efforts.
Next time: How to nudge the big-wigs so that you can get one of them to label you as an authority.
Tags: authority, expert, influencers, the NY Times, Yahoo
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An ebusiness coach, web developer, Internet Marketer, SEO, and all around web geek who makes her living from home doing all of the above.
[...] that you can share your expert knowledge with others. We then discussed ways in which you could be recognized as an authority by others, including Influencers. One point we didn’t discuss in detail was [...]