Let’s start with what a tagline is. A tagline is a short phrase that sums up the tone or topic of your site or blog. Emerging from the cocoon to break free… is the short phrase within the logo of this blog. It sums up both the logo design as well as the point I’m often trying to make in my posts. My goal is to help others break out of their cocoon (that 9-5 office cubicle), and find the freedom to make a living from their home (in their pajamas). My tagline reinforces my blog’s message.

Do you have a tagline? Does it reinforce or sum up the message you are trying to deliver? Does it reflect the tone of your site or blog? Is it memorable?

If you either don’t have a tagline, or you don’t think the tagline really represents your message properly, spend some time working on it. A good tagline helps your readers remember your site and identify with it more easily. It’s a small detail, true, but an important one, in my opinion, as it is one more thread that binds you to your users and reinforces your message.