Have a great Friday!

Thanks for all that info, Kim.

What you’re describing are tasks that frustrated you, and both were in Internet applications. There are many people who, when they think about usability, limit the definition to user interface and navigation issues. It’s far, far more of course.

From an SEO’s perspective, the inability to complete tasks is a concern if you’ve marketed a site or landing page that goes directly to a function of some sort. Should it be defective or throw an error, those marketing dollars and effort have gone to waste.

As you wrote, even the big sites have problems. You’d be amazed at how many large corporations still don’t hire software QA testers who are trained in usability or user centered design, or who don’t fully implement rigid testing practices, or have QA engineers but the process is mis-managed.

I’m noticing more and more attention given to the field and my guess is that competition is driving it