Learning SEO Copywriting That Compels and Converts

Learning SEO Copywriting That Compels and Converts

Content Rich: Writing Your Way to Wealth on the Web is a book I’ve been meaning to tell you about for several months now, but it somehow got lost amongst the shuffle of holidays and bad memory.* Lucky for you, I didn’t forget about it forever.

I try to cover as much of the basics as possible for creating a successful site online that will earn you a comfortable living. I’m not able, within a blog format, to really get into the kinds of detail that a full hard-cover book can get – on every detailed subject. Jon Wuebben, in his book Content Rich: Writing Your Way to Wealth on the Web, does a great job of really covering one very important topic well – how to create compelling, keyword-rich copy for your site. The right copy will convert well, it will enable your site to rank well in the search engines, and it will attract traffic and links. All of these things help to bring your site to the level of success that you’re looking for.

Here’s a quick look at what’s covered. Jon begins with the basics of SEO copywriting, which includes analyzing your site’s copy and usability, keyword research, and optimizing the content. He then moves on to discussing the various types of seo copywriting, such as site copy, articles, press releases, blogs, wikis, landing pages and newsletters. Next, he puts it all together with real world examples and case studies of various sized businesses. By showing you real-world examples and case studies, Jon helps to really clarify the benefits of seo copywriting, and gives clear instructions on how to do it right. Finally, he ends with showing how to outsource your copywriting project, discusses choosing seo copywriting as a career, and wraps it up with the future of seo copywriting.

Because I’m an old SEO by trade, I wanted to pick the book apart and find where he might have gone wrong, but I wasn’t able to do that, because he gives straight-forward, easy to understand information that is right on the money. If you want to write compelling copy that attracts traffic and converts visitors to buyers, you won’t go wrong by reading Content Rich: Writing Your Way to Wealth on the Web. It was a good read, and I’ve added it to my collection.

Oh, this just in…the author has informed me that he will be holding a “super 1 Day sale” on Amazon on Wednesday, February 18, 2009. If you order the book on that day, you’ll receive these extra goodies:

Dianna Booher’s ebook “Affect or Effect? 258 Commonly Misused Words Along with Proper Usages” + her Online Grammar Assessment ($39.95 value)
Scott Fox’s ebook “E-Business Strategy Basics” ($34.95 value)
Bob Bly’s ebook “Online Marketing that Works” ($39.95 value)
Free website copy analysis (priceless!)

That’s enough to make me consider getting a duplicate copy of the book just to get the extras.

Disclosure: Affiliate links may be used within this post for products I recommend. They in no way affect my judgement of said products, nor do they affect the price of the product.