Much of what happens on your site is directly related to what you envisioned when you created the content on each page. It first happened within your mind, got translated into some form of content on your site, and the result of that gets broadcast to every visitor that stops by. Did your original vision match the final result? Consider the following wise words from ’round the web while you think about that. Then take another look at the site you’ve created.

Does your vision for your site’s content match the reality on the page?

“Conversion-killing” mistakes

In the movie Monsters vs Aliens, the President has two big red buttons … The one on the left launches every nuclear weapon in the country; the one on the right makes a latte. The President asks, “Who designed this ridiculous system?” His colleagues reply, “You did.”

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An Infomercial Selling Secret You Must Use in Your Marketing Materials

One of the most persuasive terms you can use in copywriting is “imagine.” Readers automatically visualize whatever words you place after this almost magical command statement.

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