When was the last time you placed a really exciting piece of content on your site? If the answer is “It’s been a while” or “Never”, you’re missing out on opportunities to expand your reach, attract new audiences, and potentially bring in massive amounts of traffic. Why not challenge yourself to create (or start creating) a new, exciting piece of content today?

Let’s Define “Content”

Content could be an outstanding article or blog post, but it can also be any number of other types of content. Here are a few examples:

• Infographics
• Widgets
• Online Tools
• Videos
• Incredible Images
• Presentations
• Podcasts
• Mashups

What Constitutes “Exciting Content”?

Think of exciting content as equivalent to “linkbait”. Exciting content is something that people will naturally want to link to, stumble, tweet about, etc. Exciting content is a level above standard blog posts or articles. It inspires users to share.

Typical Excuses For Not Creating Exciting Content

• I can’t think of anything to create.
• I don’t have the skills to make anything really cool.
• I don’t have time.
• I can’t afford it.

No Excuses – Take The Challenge

For every excuse, I can probably come up with a counter-argument to nullify the excuse.

Can’t think of anything to create? You haven’t really devoted time to thinking about it then. Inspiration can be found everywhere. Start with something you’ve unsuccessfully tried to find on the Internet (related to your site’s niche). It doesn’t exist? Create it! It exists, but is missing something? Create a better one!

You don’t have the skills needed to create it? You have several choices here.

1. Learn the skill. It will probably be useful to you many times in the future.
2. Outsource the project. These days, there are thousands of people with the skills you need waiting for the opportunity to use them for your project.
3. Barter or trade services with someone.

You don’t have time? If someone guaranteed 100,000 interested new visitors to your site today, would you find the time? Of course, there are no guarantees for traffic, but most people are pretty good at squeezing something into their day if the effort seems worth it. Creating exciting content usually falls into that category.

You need to outsource, but you can’t afford it? You might be surprised at the number of things you can buy for just a few bucks. Fiverr.com comes to mind as a prime example, but you can also have amazing things created at freelance sites for shockingly small amounts of money. Of course, look for signs that the freelancer is honest and produces good work. All of the good outsourcing sites allow clients to rate the freelancers’ work, so it’s not hard to find someone with a good reputation.

Commit Right Now

Many website owners just sort of flounder through each day, tackling tasks on a whim, or in between Facebook and Twitter socializing. I challenge you to reverse that trend today, and make a commitment right now to start creating an exciting piece of content. Begin the process. Think about what is needed. Think about how you can share information in a new, exciting way. Decide what to create and begin the process to make it happen. Now. Yes, right now. Grab a sticky note and write it down as a task.