Today, I chose to focus on some wise words from ’round the web that, in one way or another, have to do with goals. But these aren’t just the typical “make goals” type of posts. They really look at the topic from specific angles, and I love seeing things from different points of view. See if your goals might be able to be stretched in different ways after reading these.

5 Dominant Techniques in Social Media Marketing

Different companies with different goals should have different social media marketing techniques. This is a serious pain in the industry because social media marketing is something that truly works and can be very powerful, but most people (companies and consultants alike) have a lot of misconceptions regarding the different strategies and how they should be used.

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How Google sets goals and measures success

A while ago I wrote a post about the culture of “failure is not an option” and how, taken the wrong way, that actually conditions people to set modest achievable goals that they are certain they can achieve. Because if they fail … they are fired. Taking great risks, pushing innovation, and striving to achieve the impossible will never happen at companies like that. In that post I discuss how startups definition of “failure is not an option” is completely different. For startups it means they will try 5 or 10 or 20 approaches until they find one that works. They won’t stop until they succeed. Google’s culture seems to follow the Thomas Edison approach which paraphrased is “I haven’t failed, I’ve just found lots of approaches that don’t work, and I am closer to the solution”.

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