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eBusiness Tips: Convert, Convert, Convert

In case the title didn’t give it away, these wise words from ’round the web all center around conversions. It’s great to get more traffic to your site, but don’t forget about the traffic once it gets there. At that point, it’s all about conversions. Don’t sell a product? You still need to convert something, somewhere, somehow. What do you want your visitors to do? Sign up for a newsletter? Subscribe to a feed? Comment on your blog posts? No matter what goals you have, they all rely on conversions.

31 Conversion Optimization Tips – and Counting

How can you reduce Distraction on your pages? How many links can you eliminate? … You don’t sell features. You sell solutions to problems.

>> Follow Chris Goward


Copy that Converts: Interview with Copywriting Maven Roberta Rosenberg

You need the words to make the sale, period. Whether we’re looking at text-only email, a simple direct mail letter or even skywriting for that matter, the words are the key to the message. However, as I mentioned in a previous response, good design supports the message and makes it easy, even pleasant to read. It also helps direct the reader from point to point, acting as a visual roadmap to the essential bits and pieces that deserve particular attention. However, what’s even more important than the creative – copy or design – is a strong, attractive offer and visitors who are hungry for what you have to promote.

>> Follow Roberta Rosenberg


If your focus is on receiving commissions from affiliate product referrals, how many of your site’s visitors go on to purchase one of the affiliate products you promote? Think it should be a lot more? So did I, and that’s why I honed my technique to increase the conversion rate. Eventually, I took the lessons I learned and turned them into the Q&A Formula. Check it out sometime.



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One Response to “eBusiness Tips: Convert, Convert, Convert”

  1. Tom | Build That List (2 comments) says:

    This is exactly what I have been looking for. Conversion is so important and these are some golden tips! I am now following them on Twitter!

    twitter



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