The following is a guest post by William Eve.

Your business logo is an important part of your business. It represents who you are as a business and might even tell people what they can expect from your business. You want to choose a design that is appealing and does not send the wrong message.

Finding the Right Logo For Your Business

Finding the best logo for you business is an important part of the process of starting your business. Your logo will be seen almost everywhere your business name is seen. All of your letterhead, your marketing materials and on the front of your store or office are just a few of the place your prospective clients/customers will see that logo. That being said, if you own a restaurant, you don’t want to choose a nuclear waste symbol for your logo (except, maybe, if you’re a wing joint with a signature dish called “Nuclear Wings”, but even that’s iffy).

This is more important than you might think, because your logo just might be the deciding factor when it comes to new customers. One of the best ways to be sure your new logo will create the desired response is by “field testing” it, in a way. Here’s a short, simple process you can use to test the reaction to your logo.

Your Own Instincts

After you’ve sent your notes and gone over what you’re looking for with your designer, he’s going to send you a set of proofs for the logo. Go through them and if none of them strike you at first, go back to the drawing board. If there are any you like, note your first impression because that’s what really matters. Did it grab your attention? And was the impact a positive one? Take the ones you like and put them on the wall across the room. How do they look when you stand at the other side of the room and look from farther away? Keep the ones with the strongest appeal and scratch the others. Now it’s time to move on to step two and get some external feedback.

Trusted Peers

We all have a network of friends and colleagues that we trust. Now that you’ve selected the logo designs that you like best, send those to two or three of those most trusted sources and ask what they think and feel about them. Try to choose three different people who have a different insight into your business. You might choose a colleague, a friend and a client or customer. These 3 people will have very different views of your business, so you will get an idea of all the facets of how different people react to your logo. Don’t get too many opinions at this level, as that may make it harder to make a decision. Choose the best design of your options so far and we’ll be moving right along to the last step.

Third Party Feedback – The Real Test

Remember that network of friends and colleagues we were talking about? This is where you get to put that to real use. Once you’ve settled on a final design you really like, it’s time to send it out and gauge response.

Choose a wider group of people in your network and send your logo to them, asking for their feedback. The responses you get will give you a better look at the big picture and how professionals and people unfamiliar with your business will react to your logo on first glance. You can also trust that the majority of these people won’t be afraid to be honest and give you negative feedback if they feel the need.

Remember that the design will be very subjective, and that every single person who looks at it is going to have a differing opinion. As you gauge your responses, remember that the most important opinion is still your own.

In the end, choose the logo which you like the most and that you believe will best represent you, your business and what you want to project.

This article was written by William from homeloanfinder.com.au. Visit the HomeLoanFinder website for expert advice on mortgages, property investment, moving home and to compare home loan interest rates today.