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		<title>The 3 Biggest Mistakes PLR Buyers Make</title>
		<link>http://www.dazzlindonna.com/blog/guest-post/3-biggest-mistakes-plr-buyers-make/</link>
		<comments>http://www.dazzlindonna.com/blog/guest-post/3-biggest-mistakes-plr-buyers-make/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:46:45 +0000</pubDate>
		<dc:creator>guestposter</dc:creator>
				<category><![CDATA[Guest Post]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4208</guid>
		<description><![CDATA[This is a guest post by Sharyn Sheldon. Private label rights (PLR) articles are still one of the more attractive sources of quick content for bloggers and other internet marketers. Visitors to your blog need a constant source of interesting reading material to keep them coming back. Infoproduct creators and ebook writers love having something [...]]]></description>
			<content:encoded><![CDATA[<p><i>This is a guest post by Sharyn Sheldon.</i></p>
<p>Private label rights (PLR) articles are still one of the more attractive sources of quick content for bloggers and other internet marketers. Visitors to your blog need a constant source of interesting reading material to keep them coming back. Infoproduct creators and ebook writers love having something to work from that speeds up their writing. But while PLR can be an incredible tool for content creation, it can also go awry and suck up your time and cash if you make any of these 3 mistakes.</p>
<h3>Mistake #1: Not having a plan in place</h3>
<p>It&#8217;s a sad fact that a large percentage of people who buy PLR content never use it. The files just pile up in their virtual garage. Vague ideas and plans for it are forgotten as new, shiny opportunities appear. Don&#8217;t waste your money on something you&#8217;re never going to use. Instead, have a plan in place before you even go shopping. Ask yourself the following questions:</p>
<ul>
<li>Why do you need more content?</li>
<li>Where will you be publishing it?</li>
<li>How will you use the content you buy?</li>
</ul>
<p>Answer these 3 questions and you&#8217;ll be able to put a clear plan in place, just as you need to do for any content. Only then may you go shopping for some PLR, knowing exactly what you are looking for in terms of topic and format. Don&#8217;t just buy something because it looks like you might be able to use it in the future or it will end up like that pretty fondue pot – in a box, waiting for the imaginary fondue party that will probably never happen.</p>
<h3>Mistake #2: Thinking you&#8217;re getting a bargain</h3>
<p>Here&#8217;s a general rule of thumb to follow when shopping for PLR. If it costs less than a $1 per page, it&#8217;s probably not very high value. Ever seen those packs of 100 articles for $5? Complete and utter garbage that should never see the light of day.</p>
<p>It&#8217;s true that you can sometimes get a great deal when there is a sale or a special offer on places like the Warrior Forum, but don&#8217;t rely on that. It&#8217;s not as if PLR is overly expensive anyway, even the really high quality packs. In fact, its low price is probably the reason people end up buying content that they never will use.</p>
<p>Rather than shopping around for a bargain, keep a list of your favorite places to buy PLR. Then, when you know what you need, check those sites first. They may not have what you need right away, in which case you can simply type in your keyword plus &#8220;PLR&#8221; in your search engine of choice. However, if you get on their email list, you&#8217;ll at least get notified when they come out with something new.</p>
<p>If you do need to try out a new seller, look for some free samples on their site. Most PLR sites have some excerpts, at the minimum. Many also offer downloads of a few free articles. You can take your chances, but it&#8217;s nice to know what quality you can expect.</p>
<h3>Mistake #3: Not editing your PLR</h3>
<p>It doesn&#8217;t matter whether the content you purchased is limited to 50 copies or unlimited copies sold. You need to edit it and put in your own unique voice. Even if you will only be using it for your email newsletters or in a printed leaflet for offline seminars, it should be customized to your particular audience and market.</p>
<p>Most PLR by its nature is designed to be generic. It&#8217;s your job to add your own examples, personal anecdotes and language that reflects the way you normally write. The beauty of private label rights is they give you the opportunity to change the content however you choose. Use just one portion, combine it with other content, break it up, or even convert it to video and audio.</p>
<p>Most importantly, don&#8217;t let your PLR content sit on your computer collecting virtual dust. Develop a plan, only buy what you need, and customize it to your market. With the multitude of tasks you have on your internet marketing to-do list, PLR can be a resource that relieves some of that pressure. Make the most of it.</p>
<p>Want to learn more ways to work with PLR? Grab my FREE guide – <a href="http://www.businesscontentplr.com/uniquecontentdevelopmentwithplr" class="liexternal">10 Easy Steps to Creating Unique Content with PLR</a>.</p>
<hr />
<p><em>Sharyn Sheldon is the owner and editor of <a href="http://www.businesscontentplr.com/" class="liexternal">Business Content PLR</a>. With over 20 years of experience helping Fortune 500 companies improve employee performance, she now provides content that is designed to help you and your customers achieve business success. </em></p>
<hr />
<p><small>© guestposter for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>Quality Web Content On A Budget &#8211; An Affiliate&#8217;s Best Friend</title>
		<link>http://www.dazzlindonna.com/blog/guest-post/affiliate-quality-web-content-on-a-budget/</link>
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		<pubDate>Thu, 09 Feb 2012 13:35:27 +0000</pubDate>
		<dc:creator>guestposter</dc:creator>
				<category><![CDATA[Guest Post]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4202</guid>
		<description><![CDATA[This is a guest post by Sara Lancaster. As an affiliate marketer you&#8217;ve likely tried countless approaches to generate leads and make the sale, most of which surely centered around content. Because, after all, content is your friend. Without content it&#8217;s impossible to get your affiliate marketing job done. So, if you&#8217;ve used content to [...]]]></description>
			<content:encoded><![CDATA[<p><i>This is a guest post by Sara Lancaster.</i></p>
<p>As an affiliate marketer you&#8217;ve likely tried countless approaches to generate leads and make the sale, most of which surely centered around content. Because, after all, content is your friend. Without content it&#8217;s impossible to get your affiliate marketing job done.</p>
<p>So, if you&#8217;ve used content to succeed in affiliate marketing and know that content brings the magic, why aren&#8217;t you investing in quality web content? Any of these excuses sound familiar?</p>
<ul>
<li>To save cash, I&#8217;ll write the content myself when I have time next week.</li>
<li>All the writers I find online either charge too much or are too many time zones away.</li>
<li>If I hire someone, I&#8217;ll just have to rewrite and SEO the copy myself. It&#8217;s a waste of time to outsource.</li>
</ul>
<h3>Stop Making Excuses &#8211; Set A Reasonable Budget For Quality Content</h3>
<p>Once you commit to finding a web content writer you must understand that prices run the gamut and that quality almost always corresponds with price. In other words, if you pay $10 for a 500 word article on iPhone apps, the content will only be worth $10&#8211;it&#8217;ll be crap!</p>
<p>On the other hand, if you pay $50 for the same article from a web content writer you have vetted, you&#8217;ll have higher quality content that will serve its purpose. How many iPhone apps do you need to sell to get your money back?</p>
<h3>Where To Find Quality Writers On A Budget</h3>
<p>Stop wasting your time on project bidding sites. Sure, an affiliate marketer can find web content writers to compete for a writing project, but it&#8217;s brain damage to complete the process. You&#8217;ll sift through dozens of losing bids to get what you need, and there&#8217;s no guarantee it&#8217;s really what you need anyway.</p>
<p>Search the web for a writer in your area with an established brand (i.e., their own website with writing samples). This person takes his or her job seriously and cares about the quality of work they produce. They&#8217;re not anonymous, so they won&#8217;t leave you hanging (most of the time). Plus, since this person is operating a business you will be able to reach them during business hours and get <a href="http://www.no2pen.com/writing-services/emergency-writing-service/" class="liexternal">web content fast</a> instead of waiting around because they&#8217;re halfway around the world. If you&#8217;re lucky, the writer might even pick up the phone when you call.</p>
<h3>Stick To A Content Plan</h3>
<p>Yes, it hurts to pay for quality web content. But if you set a budget you can live with and make the commitment, you&#8217;ll free up time to focus on other areas of affiliate marketing and you&#8217;ll make contacts with writers who will make your life easier. Some might even say these writers and the content they produce for you will be like your best friends.</p>
<p>I tend to agree.</p>
<hr />
<p><i>Sara Lancaster heads up No. 2 Pen, a marketing agency that specializes in <a href="http://www.no2pen.com/website-content-writing/" class="liexternal">website content writing</a>, blog post writing, and other online marketing.</i></p>
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<p><small>© guestposter for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>Create Your Own Brand: Private Labeling and Your Home Business (Part I)</title>
		<link>http://www.dazzlindonna.com/blog/guest-post/create-your-own-brand-private-labeling-and-your-home-business-part-i/</link>
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		<pubDate>Wed, 08 Feb 2012 14:05:43 +0000</pubDate>
		<dc:creator>guestposter</dc:creator>
				<category><![CDATA[Guest Post]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4198</guid>
		<description><![CDATA[This is a guest post by Mili Suleman. Did you know that most grocery stores get their in-house brand packaged foods (aka private label foods) from the SAME manufacturers as the big name brands? While we see Kroger&#8217;s Private Selection ice-creams sitting next to Haagen Dazs in the freezer, we may not think twice, but [...]]]></description>
			<content:encoded><![CDATA[<p><i>This is a guest post by Mili Suleman.</i></p>
<p>Did you know that most grocery stores get their in-house brand packaged foods (aka private label foods) from the SAME manufacturers as the big name brands? While we see Kroger&#8217;s Private Selection ice-creams sitting next to Haagen Dazs in the freezer, we may not think twice, but there is a revolution going on. You see, we are getting a quality product for a lower price just because it is an in-house brand (which we will refer to here on as &#8220;private label&#8221;). What does this mean for us and what&#8217;s the connection to your home business? Hang in there with me and read on&#8230;</p>
<p>First, let me simply define private label. Putting your own brand on someone else&#8217;s manufactured product is called private label. Private labeling is not just limited to foods; it is found in all industries &#8211; beauty products, wine and spirits, clothing and more.</p>
<p>This is a great option for entrepreneurs wanting to start their own home business. Let me list the advantages&#8230;</p>
<h3>1. Product Variety</h3>
<p>There are a multitude of products to choose from depending on your budget, resources, research findings and creativity. See what industry and product suits you best based on these.</p>
<h3>2. Manufacturers For Every Budget</h3>
<p>There are hundreds of manufacturers who can supply you with product they have in stock, or even custom formulate a product for you. Again, choosing one depends on your budget, their minimums, proximity, etc. Trust me, there is a manufacturer for every possible product out there. If you have trouble locating one in your price range, try sourcing it through someone or looking for a <a href="http://www.launchprivatelabel.com/resources/" class="liexternal">manufacturer directory</a>.</p>
<h3>3. Creating &amp; Controlling Your Brand</h3>
<p>Once you choose your product, it&#8217;s time to start dreaming up the brand. What do you want your brand and product to stand for? What are your future goals with product creation? Based on the niche market you are targeting, start talking to your graphic designer about what appeals to your niche market. Remember, you get to control inventory and brand image. If you choose to sell your products online, you can develop on-line offers that are based on special times of the year. If you choose to sell them through boutiques and stores, you can talk to the buyer and manager about how to properly merchandise (or display) the product. Your brand, your way! </p>
<h3>4. Control Your Own Pricing</h3>
<p>You can also control pricing because private label manufacturers do not set price barriers. This is solely your decision.</p>
<h3>5. The Need</h3>
<p>Most importantly, people are wanting more options these days. People are seeking better products. In beauty, people are seeking products that are truly natural and have mainly raw ingredients. In foods, people are seeking products that have less preservatives, no trans fat, more natural ingredients etc. The list goes on.</p>
<p>So what are you waiting for? Start researching for products and needs you can fill. Read here for more <a href="http://www.launchprivatelabel.com/private-label-faq/" class="liexternal">private labeling FAQ</a>.</p>
<hr />
<p><i>About Mili</i></p>
<p><i>Mili Suleman has helped clients in various industries including beauty, foods, childrens etc. As Owner and Lead Designer of LAUNCH Private Label, she helps take a product from idea to market. This includes sourcing product/manufacturers, branding, package design, photography, website design and more. Raised abroad, Mili is fluent in English and Hindi, and has a deep understanding of Indian, Middle Eastern and American cultures, as well as access to manufacturers from all over. LAUNCH Private Label provides boutique-style work at an affordable price. Let us help you set your private label brand in motion&#8230; and keep it growing. To learn more, please visit <a href="http://www.launchprivatelabel.com" class="liexternal">http://www.launchprivatelabel.com</a> or call Mili at 817.456.6622 for a free consultation.</i></p>
<hr />
<p><small>© guestposter for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>Ten Effective Calls To Action</title>
		<link>http://www.dazzlindonna.com/blog/guest-post/ten-effective-calls-to-action/</link>
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		<pubDate>Fri, 03 Feb 2012 14:37:08 +0000</pubDate>
		<dc:creator>guestposter</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Call To Action]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4156</guid>
		<description><![CDATA[This is a guest post by Nitesh. It truly amazes me to see advertising that is weak and lackluster. Advertising should stand out right from the start to entice customers to be impressed right away and become interested in what you are offering. Sure, it&#8217;s hard to get just that right formula to make a successful [...]]]></description>
			<content:encoded><![CDATA[<p><i>This is a guest post by Nitesh.</i></p>
<p>It truly amazes me to see advertising that is weak and lackluster. Advertising should stand out right from the start to entice customers to be impressed right away and become interested in what you are offering. Sure, it&#8217;s hard to get just that right formula to make a successful <a href="http://bannerweaver.com/" class="liexternal">banner ad</a>, but every company has that &#8220;unique&#8221; quality that makes them stand out from their competition.</p>
<p>Online advertising becomes effective when you get that right &#8220;call to action&#8221; idea which achieves the desired behavior. This might involve something engaging like watching a video or playing a game. Pursuing the right mix is very important to keep bringing people back. Immediate value and enticement is what makes great advertising. People need that bond right away to be lured in to make choices and see offers that are appealing to them.</p>
<p>Here are ten good calls to action to keep the customers coming in for more!</p>
<h3>1. Cost</h3>
<p>Cost is enough to motivate anyone. In fact, isn&#8217;t cost one of the first things that comes to mind when you&#8217;re out shopping? What&#8217;s peculiar though is that while people are willing to haggle over the price of clothing, when it comes to technology, they are more willing to put it into the &#8216;need&#8217; category and are more likely to ask for a quote. Entire businesses make their leads based on the ability to give you a quote &#8211; an estimated cost &#8211; right in the ad or at least promise a quote. Once you have the person clicking on your advertisement for that quote, you&#8217;re in! J. P. Morgan once said, &#8220;When you expect things to happen – strangely enough &#8211; they do happen.&#8221;  In other words, when people ask for a quote, request more information, or show interest, then they want an answer – and once they have that answer, they are more likely to buy!</p>
<h3>2. Give Something to Benefit the Reader</h3>
<p>When you download a white paper, guide, or research of some sort, it makes it more interesting to the reader or consumer if the call to action is concise, shows benefits, and is informative to them. A call to action that is interesting might be &#8220;ten things to ask when buying a car&#8221; or &#8220;ten things to do to save money&#8221; instead of &#8220;read this research report&#8221; or &#8220;white paper info&#8221;. Give them some meat that they can sink their teeth into. They will enjoy the process while learning something about your business, and you&#8217;ll be giving them something worthwhile so they will come back again and again!</p>
<h3>3. Show Interesting Visuals</h3>
<p>People love to visualize what you are trying to sell. It&#8217;s nice to see your brand on a poster, magnet, notepads, etc. This is a call to action that they see often. The next time they see your brand, they just might realize they need something that you are selling. These calls to action give potential customers something tangible and visual at the same time.  People love little tokens and free things – especially if it is something that benefits them.</p>
<h3>4. Coupons</h3>
<p>This will really bring the people to you. Every time I get a coupon to my favorite store or site I am ready to spend money.  We all love rewards and discounts, don&#8217;t we? Go even further and make sure it shows the particular item that you want to sell as well as the location of the store to lure them into the store.  For example, Bed, Bath, and Beyond always mails a 20% coupon to customers.  This brings customers back into the store even if they hadn&#8217;t planned to. Plus, they know that a coupon is coming in the mail, and many wait eagerly for the next one.</p>
<h3>5. Videos</h3>
<p>A great video is 60 seconds long; that&#8217;s all it takes!  Either you can do one yourself or you can pay a professional to create one. Video is a sure-fire tool for any website. Be precise in your information. Instead of saying &#8220;this is a demo of our products&#8221;, you should talk about how the product will work for them, and show them the product in action. At the end of the video, insert the web address where they can buy the products or services. Again, a good &#8220;call to action&#8221; entices the customer, making them want to take action.</p>
<h3>6. Social Media is Imperative</h3>
<p>Facebook is such a popular tool for any company. A good &#8220;call to action&#8221; for getting Facebook fans is &#8220;Like our page for relief from allergies,&#8221; instead of &#8220;Hit the &#8216;like&#8217; button and become a fan&#8221;.  Giving them a reason to hit the &#8220;like&#8221; button is very important.  People love information about how things can help them, and don&#8217;t want to just waste their time.</p>
<h3>7. Distribution of Material</h3>
<p>The little &#8220;Chiclet buttons&#8221; on Facebook and Twitter let posting become a vital part of your business&#8217; success, giving users the opportunity to share your business with their networks. Your goal is to get everyone involved to share the item or items you are selling, so by using Facebook and Twitter you are advertising widely instead of putting a banner or <a href="http://findmyblogway.com/earn-trust-in-landing-page/" class="liexternal">landing page</a> that is stagnant — spread the word through these social media outlets. Furthermore, you don&#8217;t have to pay a cent to get advertising! Now how cool is that?</p>
<h3>8. Good Old Email!</h3>
<p>Yes, emailing is still popular and can be a very productive tool. Getting people to subscribe is still a good tactic, and getting them to opt in keeps you on their radar screen. To get email signups, say something like, &#8220;Get savings alerts&#8221; or &#8220;Valuable information about Vitamin E&#8221;. Keeping it concise and to the point encourages people to opt in for valuable information. They will sign up for your email lists more often by enticing them with good &#8220;call to action&#8221; words.</p>
<h3>9. Human Connection</h3>
<p>Just because the world thinks that we&#8217;re desk jockeys and glued to our computers – which most of us are these days &#8211; doesn&#8217;t mean that we don&#8217;t still like human contact.  Phone calls and talking to prospective clients is still magic when it comes to sales. Getting people to call you is extremely important, so a good &#8220;call to action&#8221; would be something like this, &#8220;Call now and talk to a live person today&#8221;; that&#8217;s music to the right pair of ears and a good way to get conversions. Personal service and following up is a key to any successful business, so use a call to action that encourages that human connection.</p>
<h3>10. Trading on the Desire to Buy Now</h3>
<p>Why not offer deals to customers that want to buy now? Creating immediate desire and enticing them at the same time is very effective.  Offer them something that will want to make them buy now, such as a discount, or prompt them to add a related item to whatever they already have in their cart. Another popular tactic is to offer free shipping when you spend X amount of dollars; that one gets me every time! A good salesperson is someone that listens and creates desire, but doesn&#8217;t twist someone&#8217;s arm to buy.</p>
<p>Sales are fun and the more creative you are the better the outcome.  A good &#8220;call to action&#8221; with any type of advertising is a must to a successful business.  Keep that in mind the next time you are marketing or <a href="http://www.dazzlindonna.com/blog/guest-post/are-these-advertisement-formats-truly-gone/" class="liinternal">putting an advertisement together</a>.  Keep it concise, informative, interesting, and keep them wanting more. You&#8217;ll find this is the key to bringing people to your site or business.</p>
<hr />
<p><i>Nitesh works with BannerWeaver.com &#8211; a site that specializes in <a href="http://bannerweaver.com" class="liexternal"> designing Flash banners</a> for your affiliate campaigns as well as ad campaigns, specifically, Adwords campaigns in Google&#8217;s Display network. So, next time you need a <a href="http://bannerweaver.com" class="liexternal"> custom banner design</a>, feel free to give us a shout!</i></p>
<hr />
<p><small>© guestposter for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>Increasing CTR with Google Authorship</title>
		<link>http://www.dazzlindonna.com/blog/guest-post/increasing-ctr-with-google-authorship/</link>
		<comments>http://www.dazzlindonna.com/blog/guest-post/increasing-ctr-with-google-authorship/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 13:59:04 +0000</pubDate>
		<dc:creator>guestposter</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[authorship]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4183</guid>
		<description><![CDATA[This is a guest post by Brandon Hopkins. If you&#8217;ve been on a deserted island for the last year you probably haven&#8217;t heard about Google Authorship. If you&#8217;ve been around and you&#8217;re just stubborn, you probably haven&#8217;t implemented the Google Authorship tags. If you&#8217;re in the latter group, here is more information to get started. [...]]]></description>
			<content:encoded><![CDATA[<p><i>This is a guest post by Brandon Hopkins.</i></p>
<p>If you&#8217;ve been on a deserted island for the last year you probably haven&#8217;t heard about Google Authorship.  If you&#8217;ve been around and you&#8217;re just stubborn, you probably haven&#8217;t implemented the Google Authorship tags.  If you&#8217;re in the latter group, <a href="http://www.google.com/insidesearch/authorship.html#getstarted" class="liexternal">here is more information to get started</a>.</p>
<p>What benefit is there to adding the Google Authorship information to your blogs?</p>
<h3>1. Increased exposure</h3>
<p>The more times people see your face and name, the more comfortable they will become with you.  This will help establish you as an expert in their mind and they&#8217;re more likely to click a link with someone they recognize more than just a plain link.</p>
<h3>2. Higher CTR</h3>
<p>It has been explored many times, but companies and websites with ratings like Amazon and CNET have a higher CTR than those without the star ratings.  The same logic is likely to apply with Authorship as well. A picture draws the searchers eye to that listing and they&#8217;re more likely to click where they&#8217;re looking.</p>
<h3>3. More information</h3>
<p><img src="http://www.dazzlindonna.com/blog/wp-content/uploads/2012/01/authorshippic.png" alt="" title="authorship" width="575" height="502" class="alignnone size-full wp-image-4185" /></p>
<p>Take a look <a href="https://www.google.com/search?q=javascript+inheritance">at this search result</a>.  As you can see, there is an extra line below the URL and Title of the article.   You no doubt also noticed the picture.  This also makes the listing stand out and delivers more information about the author.  In fact, I would guess that the second listing gets a higher CTR than the first listing!</p>
<h3>4. Larger listing</h3>
<p>Having a larger listing means that more people will find the information they&#8217;re looking for.  With the Authorship information (Picture/Bio line) you get 25% more lines that a normal listing.  25% is definitely enough to grab at least a few extra readers who are looking for your information.</p>
<p>With the obvious positives generally come glaring negatives.  In the case of Google Authorship there aren&#8217;t many negatives.  If you don&#8217;t have a Google account, you&#8217;ll need one.  If you use Gmail, AdSense, Adwords, or any of the other Google products, you already have an account and can get started immediately, and why wouldn&#8217;t you?</p>
<hr />
<p><i>Brandon Hopkins owns a <a href="http://www.diamondlinks.net" class="liexternal">link building service</a> that focuses on delivering results for his clients.  With a staff of 27 full time link builders, he can handle any link building project however large or small.</i></p>
<hr />
<p><small>© guestposter for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>Why You Can Work From Anywhere But Your Business Can&#8217;t</title>
		<link>http://www.dazzlindonna.com/blog/making-money-online/business-development/why-you-can-work-from-anywhere-but-your-business-cant/</link>
		<comments>http://www.dazzlindonna.com/blog/making-money-online/business-development/why-you-can-work-from-anywhere-but-your-business-cant/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:02:47 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Business Development]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4142</guid>
		<description><![CDATA[As most of you know, I work from home, and tend to advocate that lifestyle quite a bit. In doing so, I&#8217;ve often used the phrase, &#8220;you can work from anywhere&#8221;, but an online acquaintence reminded me that I should make sure I add a few points to that. Let me tell you about a [...]]]></description>
			<content:encoded><![CDATA[<p>As most of you know, I work from home, and tend to advocate that lifestyle quite a bit. In doing so, I&#8217;ve often used the phrase, &#8220;you can work from anywhere&#8221;, but an online acquaintence reminded me that I should make sure I add a few points to that.  Let me tell you about a man who has some experience with these additional points.</p>
<p>I asked Robert to tell his story about how he set up his U.S. based online retail store, selling fitness equipment, while running it from his home in Melbourne, Australia. Here is his response.</p>
<blockquote><p>&#8220;Like most people who are interested in earning a living online, I believed all those &#8216;gurus&#8217; I found on the internet who all say the same thing, &#8216;anyone can run any business anywhere and from anywhere&#8217;. It&#8217;s a beguiling message to new online entrepreneurs but I soon found out that this wasn&#8217;t true.&#8221;</p>
</blockquote>
<p>About eighteen-months ago, Robert wanted to quit his nine-to-five job and run his own online store. The only problem was he had no money. Therefore, he decided to operate his store using the drop ship model – this is where the retailer holds no stock but has signed an agreement with a supplier to retail its products. Then, when a customer places an order, the order is sent to the supplier and the goods are sent directly to the customer. Drop ship offers would-be retailers the opportunity to begin selling goods from their site without having any inventory and with very little start up costs.</p>
<p>However, it was when he got into the mechanics of setting up his business that it soon became apparent that the business needed to be grounded somewhere.</p>
<blockquote><p>&#8220;In order to be accepted as a dealer for a supplier&#8217;s goods I needed to operate through a business. Without a business, real wholesalers simply won&#8217;t deal with you. Obviously, a company has to be registered under the auspices of a government agency. It was then that I had doubts on the story being peddled around the internet about how online business could be operated anywhere and from anywhere.</p>
<p>I wanted to retail <a href="http://www.fitnesslyceum.com" class="liexternal">exercise equipment</a> and, for various reasons, I wanted to sell to the U.S. market. At first I thought I would just register a company in Australia, set up a website and approach suppliers in the States that would drop ship the goods to customers in the U.S.</p>
<p>But there was a big problem with this: U.S. suppliers are loath to deal with overseas retailers. U.S. suppliers want a retailer to have a U.S. EIN or reseller&#8217;s licence. Many also want to know your American business bank details. And, perhaps most crucially, suppliers in the States just feel more comfortable dealing with U.S. businesses.&#8221;</p>
</blockquote>
<p>Many non-U.S. resident entrepreneurs dream of breaking into the American market but find that the technical challenges defeat them. But, not Robert.</p>
<p>His stubborn, Irish genes refused to give in. So, he decided to &#8216;locate&#8217; his business in the U.S.</p>
<blockquote><p>&#8220;It wasn&#8217;t easy. There are some major obstacles for a non-U.S. resident setting up a business in America – and, to set it up remotely, from the other side of the planet!</p>
<p>Forming a U.S. company and getting a tax ID (EIN) proved to be remarkably easy and cheap. But, the real challenge is in obtaining a business bank account and merchant account for your new business.</p>
<p>I spent hours phoning banks in the States and explaining that I was calling them from Australia but wanted a bank account for my American business. Many just didn&#8217;t understand and others refused on the grounds of the Patriot Act, whereby a bank has to know its customers and they would only open accounts for U.S. citizens.</p>
<p>Eventually I did find a bank that was willing to open an account and merchant account. Once these were in place, my business was ready to begin operation and the rest, as they say, is history.&#8221;</p>
</blockquote>
<p>Today, Robert&#8217;s online store is thriving. He retails fitness gear to the U.S. market and he does this all from his home in Australia.</p>
<blockquote><p>&#8220;But, what I&#8217;ve learned is this: modern technology has indeed made it possible to run virtually any online business from anywhere. Websites can be hosted anywhere, phones and faxes can now be run as virtual PBX&#8217;s which means my U.S. customers call my U.S. toll-free number and I can take their calls in Australia. Also, nearly all correspondence is done via email; orders are sent to my suppliers via email, I receive supplier invoices by email and I can access my U.S. bank account online.</p>
<p>However, the actual business entity can&#8217;t operate anywhere. It has to be formed and operated in the jurisdiction of the country it was incorporated, which means you will have to deal with that country&#8217;s tax and banking laws.</p>
<p>So, if you&#8217;re thinking of starting an online business don&#8217;t believe everything the &#8216;gurus&#8217; tell you. A business is still rooted somewhere but, unlike before, you can now run it from anywhere.&#8221;</p>
</blockquote>
<p>From now on, if I happen to mention &#8220;you can work from anywhere&#8221;, I&#8217;ll be sure to add Robert&#8217;s points for clarification. You can find out a lot more on how Robert set up and runs his U.S. business by visiting <a href="http://www.americanbusinesslaunch.com/" class="liexternal">www.americanbusinesslaunch.com</a>.</p>
<hr />
<p><small>© Donna for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>5 Futuristic Ideas for Decorating your Home Office</title>
		<link>http://www.dazzlindonna.com/blog/guest-post/5-futuristic-ideas-for-decorating-your-home-office/</link>
		<comments>http://www.dazzlindonna.com/blog/guest-post/5-futuristic-ideas-for-decorating-your-home-office/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 13:53:20 +0000</pubDate>
		<dc:creator>guestposter</dc:creator>
				<category><![CDATA[Guest Post]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4134</guid>
		<description><![CDATA[The office of tomorrow will conserve energy, reuse old materials and utilize the best of technology Gone are the days when offices contained a row of crappy cubicles in a white room, illuminated by blinding fluorescent lights. So-called innovators, like Google and Facebook, are not only making waves online; they are also renowned for their [...]]]></description>
			<content:encoded><![CDATA[<h3>The office of tomorrow will conserve energy, reuse old materials and utilize the best of technology</h3>
<p><img src="http://www.dazzlindonna.com/blog/wp-content/uploads/2012/01/officelooks.jpg" alt="" title="office looks" width="570" height="300" class="alignnone size-full wp-image-4135" /></p>
<p>Gone are the days when offices contained a row of crappy cubicles in a white room, illuminated by blinding fluorescent lights. So-called innovators, like Google and Facebook, are not only making waves online; they are also renowned for their extremely stimulating and futuristic work spaces. So how can this inspiration translate to your home office?</p>
<p>Easy! If you <a href="http://blog.ketchum.com/how-do-you-stimulate-creativity-inside-organizations/" class="liexternal">require more creative stimulation from your home office</a>, you just need to embrace the idea that if you did your work in an imaginative work environment &#8211; out of the box ideas will result. So regardless of if you&#8217;re making small changes to your home office by swapping the fluorescent lighting for some funky ambient desk illumination or doing an office overhaul with textured walls, an exercise ball instead of a desk chair, an ergonomic desk, and adding multifunctional tools like <a href="http://www.krystalgwb.com/" class="liexternal">glass whiteboards</a> and space savers for small home offices &#8211; the idea is that by injecting some much needed personality into your home office, your brain will respond with genius ideas as a thanks.</p>
<h3>Here are some unique design concepts for your home office of the future…</h3>
<p><b>1. Go high tech</b>: Futuristic décor can mean many things &#8211; for instance &#8211; to you it might mean decking your home office out with the latest technology gadgets &#8211; such as a retracting flat screen, flashy modern office furniture and a control panel out of the most recent Star Trek flick that controls not only the lighting and heat in your home office, but also the stereo, water heater and even the coffee maker in your kitchen.</p>
<p><b>2. Exercise minimalism</b>: For others, a futuristic home office space might call to mind minimalist Zen office design that turns your work environment into a soothing sanctuary where the mind can roam free. The idea behind Zen design is to cultivate a calm, clear, pure atmosphere that opens the mind. To infuse a little Zen into your home office:</p>
<ul>
<li>Reduce the color palette &#8211; use calming neutrals and earthy tones on the walls and flooring</li>
<li>Add elements of water (e.g., a charming fountain or an indoor waterfall)</li>
<li>De-clutter by removing small decorative items, patterns and anything you don&#8217;t use</li>
<li>Leave the walls free of images and floors free of rugs</li>
</ul>
<p><b>3. Accessorize with time-saving features</b>: OK, so you might not have the money to go overboard with every futuristic gadget that you desire. However, you can still add convenient tools that save time in your home office. For instance, improve organization and scheduling with the addition of glass whiteboards. These literally fade into the background when not in use, but work as multifunctional tools &#8211; for instance as projection screens for client presentations (if you hold appointments in your home), a central scheduling or to-do board that not only keeps track of work, but let&#8217;s your family know when you are occupied with work as well.</p>
<p><b>4. Think green</b>: Work feels pretty good when you do your part to protect the environment for future generations. Sure, your home office can&#8217;t compete with the green roof at Chicago City Hall or the radiant heated concrete polished floors at Google Inc., however, you can do small things to help the environment, like using recycled paper, incorporating solar power panels, steam water heater, and even a green composting bin for your coffee grinds and lunch scraps.</p>
<p><b>5. Use renewable decorating materials</b>: The future of <a href="http://www.inhousesf.com/pages/home-office-design.html" class="liexternal">home office design can be showcased top to bottom</a> by utilizing greener materials &#8211; like bamboo floors, walls and office furniture, natural fiber carpeting and flooring that require less upkeep and contains less toxic fumes like carpeting or vinyl flooring, and replacing regular bulbs with LED lights that reduce the consumption of electricity. Every little bit that you can do in your home office will aid the environment and make your home office a healthier place to work.</p>
<hr />
<p><i>Author&#8217;s Bio</i></p>
<p><i>Angela is a freelance writer, loving wife, and mother of two beautiful twin girls and a standard poodle named Morty. She graduated with her Master of Arts Degree in English from the University of North Carolina. During her time in university, she wrote a number of children&#8217;s short stories that focus on a set of curious twin sisters and their dog (go figure). Angela is currently looking for freelance writing opportunities and can be reached at angelatlr600@gmail.com.</i></p>
<hr />
<p><small>© guestposter for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>What are the Best Colors to Use for Your Business Website?</title>
		<link>http://www.dazzlindonna.com/blog/guest-post/what-are-the-best-colors-to-use-for-your-business-website/</link>
		<comments>http://www.dazzlindonna.com/blog/guest-post/what-are-the-best-colors-to-use-for-your-business-website/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 19:12:23 +0000</pubDate>
		<dc:creator>guestposter</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Color scheme]]></category>
		<category><![CDATA[Color theory]]></category>
		<category><![CDATA[web designers]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4129</guid>
		<description><![CDATA[This is a guest post by Vanessa Lang. When you start thinking about creating your own website for your business, there are a lot of choices you will have to make. One of the most important will be the color scheme. The colors you choose to represent your business will ultimately have a psychological effect [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.dazzlindonna.com/blog/wp-content/uploads/2012/01/colorchoices.jpg" alt="" title="colorchoices" width="570" height="346" class="alignnone size-full wp-image-4130" /></p>
<p><i>This is a guest post by Vanessa Lang.</i></p>
<p>When you start thinking about creating your own website for your business, there are a lot of choices you will have to make. One of the most important will be the color scheme. The colors you choose to represent your business will ultimately have a psychological effect on those who go to the site, and you will want to make sure you are sending the right message. While not all cultures perceive colors in the exact same way, these are a few general assumptions you can expect. </p>
<h3>Red</h3>
<p>This color triggers the customer to pay attention. It could warn for danger or signal strength and passion. It is also the color of love and lust, so you should be careful how you use this color so that you send the right message.</p>
<h3>Orange</h3>
<p>This color says that you are carefree and represents playfulness and mischief. It can also be used on restaurant websites to increase the viewer&#8217;s appetite. When used with blue or teal, the website will look very balanced (because the colors are contrasting), and when used with green it encourages a sense of natural energy.</p>
<h3>Yellow</h3>
<p>This color can be very hard on the eyes if used inappropriately. More often, it is used to differentiate between points and with other darker colors. When used with red and blue, it signals a sense of childlike cheerfulness.</p>
<h3>Green</h3>
<p>Nature, purity, and sincerity will come to mind if you use this color. Choosing green as your main color will create a sense of peace and growth. It is one of the most popular website color schemes used, so your site may get overlooked if you aren&#8217;t careful.</p>
<h3>Blue</h3>
<p>Another very common color used by web designers, blue will tell your viewers that you are compassionate and reliable. It is seen as a very &#8220;safe&#8221; color, so it is used often in advertising and packaging.</p>
<h3>Purple</h3>
<p>This color could imply luxury if used with colors like gold or silver. It shows sophistication, but could also be seen as dark and mysterious if used the right way.</p>
<h3>Pink</h3>
<p>This color is used more when trying to target a female audience. It promotes a feeling of love and can also be very nurturing.</p>
<h3>Brown</h3>
<p>Many people who see the color brown when associated with a business will assume the business is dependable, yet it also promotes a sense of adventure.</p>
<h3>Pastel Colors</h3>
<p>These lighter versions of other colors are great for websites promoting family or medical products or services. They are soft, inviting, soothing, and calm, which make them the perfect pair for sites selling something delicate, like baby necessities or medical procedures.</p>
<h3>Vibrant Colors</h3>
<p>These bright colors are best when trying to attract the interest of children or for businesses that are in fast paced industries. They can help your website stand out among the crowd, but too much could also harm the viewer&#8217;s eyes, causing them to go elsewhere.</p>
<hr />
<p><i>Vanessa Lang is an author who writes guest posts on the topics of business, marketing, credit cards, and personal finance. Additionally, she works for a website that focuses on educating readers about <a href="http://www.paydayloansonlineresource.org/" class="liexternal">payday loans</a>.</i></p>
<hr />
<p><small>© guestposter for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>Linkdex SEO Task and Project Manager Tool</title>
		<link>http://www.dazzlindonna.com/blog/making-money-online/business-development/tools-of-the-trade/linkdex-seo-task-and-project-manager-tool/</link>
		<comments>http://www.dazzlindonna.com/blog/making-money-online/business-development/tools-of-the-trade/linkdex-seo-task-and-project-manager-tool/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:29:02 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[Tools of the Trade]]></category>

		<guid isPermaLink="false">http://www.dazzlindonna.com/blog/?p=4124</guid>
		<description><![CDATA[While I was in the midst of moving, I had the opportunity to meet with one of the guys from Linkdex and was given a private tour of their awesome SEO tool. Unfortunately, all of the moving hassle involved since then, caused me to forget much of what I intended to write about. I&#8217;d planned [...]]]></description>
			<content:encoded><![CDATA[<p>While I was in the midst of moving, I had the opportunity to meet with one of the guys from <a href="http://linkdex.go2cloud.org/aff_c?offer_id=11&#038;aff_id=1026" class="liexternal">Linkdex</a> and was given a private tour of their awesome SEO tool. Unfortunately, all of the moving hassle involved since then, caused me to forget much of what I intended to write about. I&#8217;d planned a nice, long, informative review of Linkdex, but that&#8217;s probably not going to happen. Sorry. I apologize both to you, my readers, and to Chris, the nice guy who took the time to give me the guided tour, for failing to get a comprehensive review written.</p>
<p>Nevertheless, I&#8217;d like to at least mention the tool and give you some of the highlights. First off, you can use parts of the tool for free, so I recommend at least giving it a test drive yourself. You may find that it will give you some optimization tips that you wouldn&#8217;t have thought of before, and that alone will be worth the zero dollars you paid for using the free bits of the tool. <img src='http://www.dazzlindonna.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Now, if you happen to have people working for you, then you&#8217;ll probably love Linkdex. The ability to assign tasks to people via the tool is pretty awesome, and you can correlate those completed tasks to ranking changes as well. Another thing I noticed during my tour (and remembered) was the ability to place a value on various tasks and rankings, so you can see monetarily how things are going. You can read more about the features on the site, but I&#8217;ll summarize them a little below.</p>
<ul>
<li>Assign tasks for link building, content, and technical issues to team members, and then track how ranking changes correlate to those completed tasks.</li>
<li>Track rankings, of course, and see how those rankings affect monetary value changes.</li>
<li>Get lots of backlink analysis and tracking</li>
<li>Good competitive analysis and tracking</li>
<li>Page analysis and suggested tips for optimization</li>
</ul>
<p>There&#8217;s lots of summary dashboards that can be set up, with a different set of information available on each dashboard, so different groups of people can quickly see a summary of what they are most interested in. I think what impressed me the most with this feature-rich tool was the ability to assign tasks to people and then match up those tasks with changes in rankings for the pages affected by those completed tasks. It&#8217;s hard to describe really, but not hard to understand once you see it in action.</p>
<p>So you know me&#8230;if it&#8217;s free, I try it. Since Linkdex has the ability to show you some things for free, I recommend you <a href="http://linkdex.go2cloud.org/aff_c?offer_id=11&#038;aff_id=1026" class="liexternal">give it a go</a>. See what you think of it. See if it can help you with your own site, or client sites if you have clients. If you try it, let me know what you think of it.</p>
<br /><hr /><br /><i>Disclosure: Affiliate links may be used within this post for products I recommend. They in no way affect my judgement of said products, nor do they affect the price of the product.</i><br /><br />
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<p><small>© Donna for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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		<title>Entrepreneur Finder</title>
		<link>http://www.dazzlindonna.com/blog/general/entrepreneur-finder/</link>
		<comments>http://www.dazzlindonna.com/blog/general/entrepreneur-finder/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 21:33:09 +0000</pubDate>
		<dc:creator>Donna</dc:creator>
				<category><![CDATA[General]]></category>

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		<description><![CDATA[There&#8217;s a new site that will be launching soon that aims to bring entrepreneurs, skilled individuals, professionals, students and investors together to grow their companies, find employment or form new industry contacts. It&#8217;s called Entrepreneur Finder. When I first heard of it, my immediate reaction was, &#8220;what makes it any different from LinkedIn?&#8221; Apparently, I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a new site that will be launching soon that aims to bring entrepreneurs, skilled individuals, professionals, students and investors together to grow their companies, find employment or form new industry contacts. It&#8217;s called <a href="http://entrepreneurfinder.com/" class="liexternal">Entrepreneur Finder</a>. When I first heard of it, my immediate reaction was, &#8220;what makes it any different from LinkedIn?&#8221;</p>
<p>Apparently, I&#8217;m not the first person to ask that question. The founder of Entrepreneur Finder <a href="http://www.lukedeering.com/post/14025268326/what-is-entrepreneurfinder-com" class="liexternal">had this to say</a>:</p>
<blockquote><p>
Our aim is not simply for members to manage their professional or entrepreneurial identities, but to facilitate the interaction between members by sharing knowledge, information and business resources. By providing all our members with the right tools to reach each other, EntrepreneurFinder.com stands apart from Linkedin.
</p></blockquote>
<p>I&#8217;m going to be keeping my eye on this one, but it will definitely need to offer some outstanding differences from LinkedIn to be able to convince people to sign up for yet another professional business network site.</p>
<p>Despite my reservations, I wanted to let everyone know about it anyway. Why? Because times are tough. Jobs are scarce. Clients are harder to find. If this new site helps one of you find a job or a client or some funding, then I shouldn&#8217;t stand in the way of telling you about it. And who knows&#8230;it might really be lots better than LinkedIn, or if not better, it might be just different enough to help a group of people find what they couldn&#8217;t via LinkedIn.</p>
<p>Let me know if you have any experience with Entrepreneur Finder, or how you feel about trying new networking services. I know we are all bombarded with this kind of thing all the time. What are your thoughts?</p>
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<p><small>© Donna for <a href="http://www.dazzlindonna.com/blog">DazzlinDonna</a>, 2012. |
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