Synergy of Efforts Equation

Synergy of Efforts Equation

Being able to make a living online really only requires two things working harmoniously together. I call this the “synergy of efforts equation”. So what is this equation?

Let’s begin with the definition of synergy. Synergy is defined as:

the interaction of two or more forces so that the combined effect is greater than the sum of the individual effects

If you succeed in achieving this synergy, you’ll very likely succeed at making a living online.

So what two things are needed in this synergistic equation? Great content and targeted traffic.

Allow me to repeat that:

Great content + lots of targeted traffic = enough income to make a living online.

Your efforts alone can produce both of those vital parts of the equation. Your knowledge – the information you’ll provide – creates the content. Your marketing efforts – the things you do to tell the world about your site – brings the traffic that is interested in your content.

Great content, without targeted traffic doesn’t guarantee success. Likewise, targeted traffic, without great content doesn’t guarantee success. If you have both of these forces working for you – great content and lots of targeted traffic – you have everything you need to produce a liveable income.

Nearly all revenue models produce increased levels of income as your traffic levels increase. For example: If you’re selling advertising spots on your site, the price you charge for those ad spots goes up as your traffic goes up. Just as circulation numbers influence newspaper ad prices, your unique visitor numbers influence online ad rates. In general, no matter what form of monetization your site employs, more traffic means more income.

The first thing some people think is “Well, great, I’ll just buy lots of traffic”. You’ve probably seen ads all over the Internet that say:

We’ll send you one hundred thousand visitors for just one hundred dollars, or whatever the pitch might be. Don’t fall for these ads. Don’t waste your money. That’s not real traffic; most of the time it’s not even real people going to your site. But even the ones that are real people aren’t real traffic. They’re not interested in your site, they’re not interested in your content, and they won’t increase your income at all. Fake traffic is worse than no traffic.

You need real traffic; targeted traffic – and that requires great content.

This synergistic equation does have a starting point. You must have the content first. There’s absolutely no point in bringing targeted traffic to a site without good content. So you’ll need to focus on that first. One you have high quality content available however, you can begin marketing the site. At that stage, you’ll be working on content creation and marketing (acquiring traffic) simultaneously and continuously. You’ll stay in a cycle of continuously creating good content and continuously marketing your site, so that the two pieces of the equation can work together to create the end result: income.

Each time you read one of my blog posts that focuses on making a living online, you should think about how the post fits into the synergy of efforts equation. Everything you learn should help with:

creating good content, or
attracting targeted traffic, or
learning how to make those two pieces work together to create more income

So if you want to succeed, keep the synergy of efforts equation in mind:

Great content + lots of targeted traffic = enough income to make a living online.

At some point, you may find yourself ready for private, one-on-one coaching. When that happens, consider hiring me as your eBusiness coach and consultant. You can get more information about how that works, at my site, www.eBuzzCoach.com.