DazzlinDonna » SEO

A FamousBloggers ComLuv Contest Sponsor That I’m Already Familiar With

Donna — Sat, 17 Jul 2010 15:49:46 +0000

I was happy to see that a familiar face is a sponsor of the FamousBloggers ComLuv Contest. Since this guy is a long-time industry acquaintance of mine, I thought it would be a good idea to let you know a little more about him, and maybe help you become a future long-time acquaintance with him as well. So it’s all about…

Gettin’ Happy With The Happy Guy Marketing Service

I’ve been online friends with David Leonhardt (the seo consultant and all around Happy Guy himself) for a few years now, and I’m always pleased to see the smiling face (both David’s real face and the virtual smiley) on my ‘net travels. Both happy faces pop up in many of my virtual streams, from stumbleupon to twitter, and on many of the blogs we both frequently visit. (David is also known as amabaie on social networks).

Social, Content and SEO

So what does David have to offer? First of all, he is an active participant in social networks and happily shares links from his friends. If that’s not enough of a reason to get to know him, then perhaps you’d like to add to your repetoire of SEO education. The happy guy’s seo blog is one you should add to your feed reader for just that purpose. And if SEO isn’t your thing, then you should be aware that David’s company also offers freelance writing and translating services. Both of those services can be extremely useful as a marketing tool.

Pick any one of those reasons, or choose them all, but do take a little time to get to know David. I think you’ll find yourself smiling back at the Happy Guy smiley face whenever you run across it on your Internet travels just like I do all the time.

© Donna for DazzlinDonna, 2010. | Permalink | 4 comments | Add to del.icio.us
Post tags: David Leonhardt, FBCLcontest, Happy Guy, seo consultant
This feed is for personal non-commercial use only. If you are not reading this in your news aggregator/reader or on DazzlinDonna, then the site you are looking at is probably infringing upon my copyright.

Ever Wondered How Google Works?

Donna — Wed, 30 Jun 2010 12:54:12 +0000

PPCBlog has done an outstanding job of explaining the process (as much as can really be explained by anyone outside of the Google inner circle), using an easy-to-understand infographic. I love infographics anyway, but this is one of the best I’ve seen in a long while. Kudos.

Check it out (click to enlarge). Study. Learn. Implement.

Infographic by PPC Blog

© Donna for DazzlinDonna, 2010. | Permalink | 2 comments | Add to del.icio.us
Post tags: Google, infographic, search
This feed is for personal non-commercial use only. If you are not reading this in your news aggregator/reader or on DazzlinDonna, then the site you are looking at is probably infringing upon my copyright.

Search Geek Challenges – Google, Mayday, and Sniffing Google IP Addresses

Donna — Wed, 26 May 2010 13:42:17 +0000

This is one of those posts that will only interest a subset of my normal readers.

UPDATE: Since I wrote this post, Matt Cutts of Google admitted that Mayday was an algo change targeted at serving up better long-tail results. It’s been implied that this was aimed at dealing with content farms such as Mahalo that rank well for autogenerated and scraped pages. For a different viewpoint and links to some more interesting posts on the subject, read Was The Google MayDay Update A Complete Failure Then?.

If you’ve been paying attention to some of the SEO chatter this month, you’ve probably noticed a lot of talk about what’s been dubbed The Google Mayday Update. The name was coined in a WMW thread because of some significant rankings changes in the Google SERPs that some people were seeing right around the beginning of May (2010) – or Mayday. This thread, if you’re interested in reading it, spans 3 threads so far, because it was getting so long. You can see them here, here, and here. Lots of theories swirl in these threads, and at least one live blogger from the GoogleIO event reported that Matt Cutts stated at that event that Mayday is an algorithmic change in Google.

One of the main things being tossed about is that long-tail keyword phrases are taking big hits, and various theories abound as to why. Some wonder if this is related to a roll-out of Caffeine, and of course, there’s side arguments about whether or not Caffeine is really rolling out that widely yet or not. Others think it may be due to a change in valuing recent backlinks (which may also be related to whether or not Caffeine has been rolled out or not). You can probably dig up another few dozen possible theories in those threads, but one thing stands out to me.

Analyzing SERPs Algo Changes Is Harder Than Ever Before

It’s getting harder and harder to analyze what’s going on now that we live in a world of always-personalized / universal SERPs. When everyone sees something different (personalization), and queries may or may not return a page full of universal results such as videos, live tweets, images, news, and who knows what else intermixed with those first 10 results, the effort to bring a group of people together to analyze SERPs change theories is monumental – and usually fruitless.

Look, it was always hard to analyze SERPs changes in the past, but the level of difficulty between 5 years ago and now has increased by a massive scale. And on top of all that, we used to be able to search on specific datacenters, knowing that we were actually using the datacenter we specified. That hasn’t been the case for a while, from my understanding. Just because we search from a specific datacenter or IP address, Google may actually flip us (without our knowledge) to a different one as the query gets re-funneled back through google.com, using whichever random IP address it’s designed to pull from at that moment. There’s nothing wrong with Google doing that, of course. It’s just their method of behind-the-scenes, technical management of queries. But it does mean we are left with less control than we might assume.

In addition, Google’s search API has always, I believe, been limited to a certain small subset of datacenters, so if anyone wanted to analyze SERPs, they either had to accept whatever the API gave them (which was often different than the real “in the wild” results), or they had to circumvent the API and scrape results from the real “in the wild” datacenters.

A Search Test Challenge

Having said all that, there are still nose-to-the-grindstone, focused people willing to at least try to discover answers to ranking changes within the convoluted Google SERPs. Some of the smart people who run search tests include peeps like David Harry (aka theGypsy), and many of the seriously obsessed search geeks (SOSG) who are part of his SEO Dojo. I’d like to throw a challenge to David and all the other like-minded test-oriented geeks.

Can any of you come up with some theories about the Mayday update that has at least some sort of data to back up your theory? (I don’t expect to ever see any kind of “this is certain proof” data, but I’m happy with “reasonable possibilities”). I’d think a fair amount of buzz would be thrown your way if you decided to share your thoughts and test results.

If it helps at all, I’ve been given access by an anonymous benefactor to what looks like a much more extensive list (than any I’ve ever seen before) of IP addresses that are live Google IPs. How these addresses relate to specific named datacenters (if there even is a correlation anymore), I don’t know. Which of these might be in use or not in use at any given moment of any given day, I don’t know. But I thought I’d present them here for public consumption anyway – just in case any of you technical wizards can make use of them in analyzing the Mayday changes.

A second challenge might be to just play with these IP addresses and see if there are any interesting conclusions one might be able to draw from them – such as whether a randomized round-robin with all these IPs might help defeat the throttling of access to Google’s search API. Obviously, you’d want to be careful to not raise the ire of Google by abusing these addresses in any sort of crazy way, but I assume anyone with the smarts to take on these challenges would already have thought of that.

Hopefully, Google won’t punish me for sharing this public data. I would assume that since Google has recently been called out for sniffing private data from their cam cars, that they can hardly fault us if we, in turn, sniff around their public IP addresses.

*P.S. After I wrote this (yesterday) and scheduled it for posting (today), I saw that Barry wrote a similar post over on seroundtable. If you want his take on it, be sure to read it as well.

2,903 Google IP Addresses

209.85.129.100
209.85.129.101
209.85.129.102
209.85.129.103
209.85.129.104
209.85.129.105
209.85.129.106
209.85.129.112
209.85.129.113
209.85.129.115
209.85.129.147
209.85.129.161
209.85.129.162
209.85.129.163
209.85.129.164
209.85.129.165
209.85.129.166
209.85.129.167
209.85.129.17
209.85.129.18
209.85.129.184
209.85.129.189
209.85.129.19
209.85.129.44
209.85.129.81
209.85.129.82
209.85.129.83
209.85.129.84
209.85.129.91
209.85.129.93
209.85.129.95
209.85.129.96
209.85.129.98
209.85.129.99
209.85.135.100
209.85.135.101
209.85.135.102
209.85.135.103
209.85.135.104
209.85.135.105
209.85.135.106
209.85.135.112
209.85.135.113
209.85.135.115
209.85.135.147
209.85.135.161
209.85.135.162
209.85.135.163
209.85.135.164
209.85.135.165
209.85.135.166
209.85.135.167
209.85.135.17
209.85.135.18
209.85.135.184
209.85.135.189
209.85.135.19
209.85.135.44
209.85.135.81
209.85.135.82
209.85.135.83
209.85.135.84
209.85.135.91
209.85.135.93
209.85.135.95
209.85.135.96
209.85.135.98
209.85.135.99
209.85.153.100
209.85.153.104
209.85.153.112
209.85.153.115
209.85.153.161
209.85.153.162
209.85.153.163
209.85.153.164
209.85.153.184
209.85.153.189
209.85.153.44
209.85.153.81
209.85.153.82
209.85.153.83
209.85.153.84
209.85.153.91
209.85.153.93
209.85.153.95
209.85.153.96
209.85.153.98
209.85.195.100
209.85.195.104
209.85.195.112
209.85.195.115
209.85.195.161
209.85.195.162
209.85.195.163
209.85.195.164
209.85.195.184
209.85.195.189
209.85.195.44
209.85.195.81
209.85.195.82
209.85.195.83
209.85.195.84
209.85.195.91
209.85.195.93
209.85.195.95
209.85.195.96
209.85.195.98
209.85.225.100
209.85.225.101
209.85.225.102
209.85.225.103
209.85.225.104
209.85.225.105
209.85.225.106
209.85.225.112
209.85.225.113
209.85.225.115
209.85.225.147
209.85.225.161
209.85.225.162
209.85.225.163
209.85.225.164
209.85.225.165
209.85.225.166
209.85.225.167
209.85.225.17
209.85.225.18
209.85.225.184
209.85.225.189
209.85.225.19
209.85.225.44
209.85.225.81
209.85.225.82
209.85.225.83
209.85.225.84
209.85.225.91
209.85.225.93
209.85.225.95
209.85.225.96
209.85.225.98
209.85.225.99
209.85.227.100
209.85.227.101
209.85.227.102
209.85.227.103
209.85.227.104
209.85.227.105
209.85.227.106
209.85.227.112
209.85.227.115
209.85.227.147
209.85.227.161
209.85.227.162
209.85.227.163
209.85.227.164
209.85.227.165
209.85.227.166
209.85.227.167
209.85.227.184
209.85.227.189
209.85.227.19
209.85.227.44
209.85.227.81
209.85.227.82
209.85.227.83
209.85.227.84
209.85.227.91
209.85.227.93
209.85.227.95
209.85.227.96
209.85.227.98
209.85.227.99
209.85.229.100
209.85.229.101
209.85.229.102
209.85.229.104
209.85.229.112
209.85.229.115
209.85.229.147
209.85.229.161
209.85.229.162
209.85.229.163
209.85.229.164
209.85.229.165
209.85.229.166
209.85.229.184
209.85.229.189
209.85.229.19
209.85.229.44
209.85.229.81
209.85.229.82
209.85.229.83
209.85.229.84
209.85.229.91
209.85.229.93
209.85.229.95
209.85.229.96
209.85.229.98
209.85.229.99
209.85.231.100
209.85.231.104
209.85.231.112
209.85.231.115
209.85.231.161
209.85.231.162
209.85.231.163
209.85.231.164
209.85.231.184
209.85.231.189
209.85.231.44
209.85.231.81
209.85.231.82
209.85.231.83
209.85.231.84
209.85.231.91
209.85.231.93
209.85.231.95
209.85.231.96
209.85.231.98
216.239.59.100
216.239.59.101
216.239.59.102
216.239.59.103
216.239.59.104
216.239.59.105
216.239.59.106
216.239.59.112
216.239.59.113
216.239.59.115
216.239.59.147
216.239.59.161
216.239.59.162
216.239.59.163
216.239.59.164
216.239.59.165
216.239.59.166
216.239.59.167
216.239.59.17
216.239.59.18
216.239.59.184
216.239.59.189
216.239.59.19
216.239.59.44
216.239.59.81
216.239.59.82
216.239.59.83
216.239.59.84
216.239.59.91
216.239.59.93
216.239.59.95
216.239.59.96
216.239.59.98
216.239.59.99
216.239.61.100
216.239.61.104
216.239.61.112
216.239.61.115
216.239.61.161
216.239.61.162
216.239.61.163
216.239.61.164
216.239.61.184
216.239.61.189
216.239.61.44
216.239.61.81
216.239.61.82
216.239.61.83
216.239.61.84
216.239.61.91
216.239.61.93
216.239.61.95
216.239.61.96
216.239.61.98
64.233.163.100
64.233.163.104
64.233.163.112
64.233.163.115
64.233.163.161
64.233.163.162
64.233.163.163
64.233.163.164
64.233.163.184
64.233.163.189
64.233.163.44
64.233.163.81
64.233.163.82
64.233.163.83
64.233.163.84
64.233.163.91
64.233.163.93
64.233.163.95
64.233.163.96
64.233.163.98
64.233.169.100
64.233.169.101
64.233.169.102
64.233.169.103
64.233.169.104
64.233.169.112
64.233.169.113
64.233.169.115
64.233.169.147
64.233.169.161
64.233.169.162
64.233.169.163
64.233.169.164
64.233.169.165
64.233.169.166
64.233.169.167
64.233.169.17
64.233.169.18
64.233.169.184
64.233.169.189
64.233.169.19
64.233.169.44
64.233.169.81
64.233.169.82
64.233.169.83
64.233.169.84
64.233.169.91
64.233.169.93
64.233.169.95
64.233.169.96
64.233.169.98
64.233.169.99
64.233.179.100
64.233.179.104
64.233.179.112
64.233.179.115
64.233.179.161
64.233.179.162
64.233.179.163
64.233.179.164
64.233.179.184
64.233.179.189
64.233.179.44
64.233.179.81
64.233.179.82
64.233.179.83
64.233.179.84
64.233.179.91
64.233.179.93
64.233.179.95
64.233.179.96
64.233.179.98
64.233.183.100
64.233.183.101
64.233.183.102
64.233.183.103
64.233.183.104
64.233.183.105
64.233.183.106
64.233.183.112
64.233.183.113
64.233.183.115
64.233.183.147
64.233.183.161
64.233.183.162
64.233.183.163
64.233.183.164
64.233.183.165
64.233.183.166
64.233.183.167
64.233.183.17
64.233.183.18
64.233.183.184
64.233.183.189
64.233.183.19
64.233.183.44
64.233.183.81
64.233.183.82
64.233.183.83
64.233.183.84
64.233.183.91
64.233.183.93
64.233.183.95
64.233.183.96
64.233.183.98
64.233.183.99
64.233.189.100
64.233.189.104
64.233.189.112
64.233.189.115
64.233.189.161
64.233.189.162
64.233.189.163
64.233.189.164
64.233.189.184
64.233.189.189
64.233.189.44
64.233.189.81
64.233.189.82
64.233.189.83
64.233.189.84
64.233.189.91
64.233.189.93
64.233.189.95
64.233.189.96
64.233.189.98
66.102.11.100
66.102.11.104
66.102.11.112
66.102.11.115
66.102.11.161
66.102.11.162
66.102.11.163
66.102.11.164
66.102.11.184
66.102.11.189
66.102.11.44
66.102.11.81
66.102.11.82
66.102.11.83
66.102.11.84
66.102.11.91
66.102.11.93
66.102.11.95
66.102.11.96
66.102.11.98
66.102.13.100
66.102.13.101
66.102.13.102
66.102.13.103
66.102.13.104
66.102.13.105
66.102.13.106
66.102.13.112
66.102.13.113
66.102.13.115
66.102.13.147
66.102.13.161
66.102.13.162
66.102.13.163
66.102.13.164
66.102.13.165
66.102.13.166
66.102.13.167
66.102.13.17
66.102.13.18
66.102.13.184
66.102.13.189
66.102.13.19
66.102.13.44
66.102.13.81
66.102.13.82
66.102.13.83
66.102.13.84
66.102.13.91
66.102.13.93
66.102.13.95
66.102.13.96
66.102.13.98
66.102.13.99
66.102.7.100
66.102.7.101
66.102.7.104
66.102.7.112
66.102.7.115
66.102.7.133
66.102.7.161
66.102.7.162
66.102.7.163
66.102.7.164
66.102.7.165
66.102.7.184
66.102.7.189
66.102.7.19
66.102.7.44
66.102.7.81
66.102.7.82
66.102.7.83
66.102.7.84
66.102.7.91
66.102.7.93
66.102.7.95
66.102.7.96
66.102.7.98
66.102.7.99
66.102.9.100
66.102.9.101
66.102.9.102
66.102.9.103
66.102.9.104
66.102.9.105
66.102.9.106
66.102.9.112
66.102.9.113
66.102.9.115
66.102.9.147
66.102.9.161
66.102.9.162
66.102.9.163
66.102.9.164
66.102.9.165
66.102.9.166
66.102.9.167
66.102.9.17
66.102.9.18
66.102.9.184
66.102.9.189
66.102.9.19
66.102.9.44
66.102.9.81
66.102.9.82
66.102.9.83
66.102.9.84
66.102.9.91
66.102.9.93
66.102.9.95
66.102.9.96
66.102.9.98
66.102.9.99
66.249.80.100
66.249.80.104
66.249.80.112
66.249.80.115
66.249.80.161
66.249.80.162
66.249.80.163
66.249.80.164
66.249.80.184
66.249.80.189
66.249.80.44
66.249.80.81
66.249.80.82
66.249.80.83
66.249.80.84
66.249.80.91
66.249.80.93
66.249.80.95
66.249.80.96
66.249.80.98
66.249.81.100
66.249.81.104
66.249.81.112
66.249.81.115
66.249.81.161
66.249.81.162
66.249.81.163
66.249.81.164
66.249.81.184
66.249.81.189
66.249.81.44
66.249.81.81
66.249.81.82
66.249.81.83
66.249.81.84
66.249.81.91
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66.249.81.96
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66.249.89.100
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66.249.89.104
66.249.89.112
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66.249.89.133
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66.249.89.163
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66.249.89.165
66.249.89.184
66.249.89.189
66.249.89.19
66.249.89.44
66.249.89.81
66.249.89.82
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66.249.89.91
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66.249.90.104
66.249.90.112
66.249.90.115
66.249.90.161
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66.249.90.163
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66.249.90.184
66.249.90.189
66.249.90.44
66.249.90.81
66.249.90.82
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66.249.90.84
66.249.90.91
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66.249.91.100
66.249.91.104
66.249.91.112
66.249.91.115
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66.249.91.163
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66.249.91.184
66.249.91.189
66.249.91.44
66.249.91.81
66.249.91.82
66.249.91.83
66.249.91.84
66.249.91.91
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66.249.91.98
72.14.203.100
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72.14.203.17
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72.14.203.184
72.14.203.189
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72.14.203.44
72.14.203.81
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72.14.203.91
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72.14.203.95
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72.14.204.112
72.14.204.113
72.14.204.115
72.14.204.147
72.14.204.161
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72.14.204.167
72.14.204.17
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72.14.204.184
72.14.204.189
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© Donna for DazzlinDonna, 2010. | Permalink | 5 comments | Add to del.icio.us
Post tags: datacenters, David Harry, Google, IP addresses, Matt Cutts, Mayday, Search engine results page
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Coupon Code for SEO Dojo Community

Donna — Mon, 19 Oct 2009 13:25:57 +0000

This post is for those of you who who are interested in SEO. I’ve been a pre-member of Huomah’s SEO Dojo community for a while now and it is opening up to new members as of today.

What is the SEO Dojo? It is a closed door, gated community which gives search professionals and those wanting to learn more about search engines a safe haven to study and collaborate.

There’s some serious educational material within the walls of the community (really, I kid you not, there’s lots of stuff there to fill your mind with). And of course, there’s a strong community of Seriously Obsessed Search Geeks (SOSG) discussing search issues.

The SEO Dojo is ideal for:

Individuals who want to increase their SEO knowledge
Professional SEOs looking for a quality community
Webmasters and site owners seeking advice from top professionals
Finding cross-site (and vertical) promotions and opportunities
SEOs who want to learn more about how search engines work
Anyone that needs to learn MORE about the world of search marketing
Search geeks looking to interact with other SEO addicts

I recommend reading more about it here. It not only outlines more about the community itself, but it also tells you about all the extras you get – including free access to awesome tools (like Raven SEO tools, for example, plus tons more).

Another cool thing is that I’ve been given a special code that you can use to get 25% off of the price of membership (which is already reasonable) for the first 25 DD readers who choose to use it. Dave (the dojo leader) assigned my code to be “DonnaRocks”, so just use that coupon code to get your 25% discount. (Dave likes to embarrass me, I think).

If you are at all interested in search marketing, you should check it out. Dave’s done a bangup job of making a great community.

© Donna for DazzlinDonna, 2009. | Permalink | 4 comments | Add to del.icio.us
Post tags: Internet Marketing, Search engine marketing, Search engine optimization, search engines, search marketing, search professionals, SEOs
This feed is for personal non-commercial use only. If you are not reading this in your news aggregator/reader or on DazzlinDonna, then the site you are looking at is probably infringing upon my copyright.

22 (+) SEO and Social Media Guest Posts

Donna — Tue, 12 May 2009 10:35:22 +0000

Over the last year or so, I’ve written guest posts or contributory posts on several sites across the web. It occurred to me today that some of you might benefit from those postings, because they focus on topics that I don’t tend to delve into very much here on this blog. So I’ve rounded them up and hopefully I’ve included them all, but I can’t promise that I didn’t forget about one or two of them. If I missed any, someone let me know, k?

UPDATE: I’ll try to update this post occasionally as time goes by.

Discover What Google Really Thinks Of Your Pages

What does Google REALLY think of your site’s pages? Determine the rate of importance that Google places upon each of your pages, not by PageRank, but by analyzing crawl rate. Grab a free tool that tracks Googlebot and learn how to massage the data so that you can focus attention on those pages that you think are important, but Google apparently doesn’t.

Exhale Creativity: Inhale Buzz

Sometimes you jut get lucky and buzz spreads about your company, product, or service seemingly out of thin air. While it’s truly exciting when that happens, I wouldn’t sit around waiting for it. Sometimes you have to make your own luck. Buzz usually requires an excellent product or service that just knocks the socks right off everyone. If yours can generate that WOW factor simply because it is so great and solves a problem that everyone has, then you’re definitely ahead of the game. However, even WOW products can be overlooked in the daily stream of our lives. That’s when you need to help get the buzz started, and creativity is the best way to make that happen.

Streamline Your Content Creation Process With Time-Saving Systems

I run sites that are mostly informational in nature, and since informational sites need lots of actual … well … information, that means I spend a good deal of my time creating content. Creating good content takes time, and like most of you, I have very little time, so over the years I’ve created a “system” that helps me shave off as much wasted time as possible during the process. Here’s a glimpse at the content creation system that works for me. Feel free to use any parts of my system to streamline your own content creation process.

Intelligently Crafting Content

I could start off this article by saying that to succeed with SEO, you should create high-quality content, but if I did that, you would immediately think, “same old ‘content is king’ blah, blah, blah”, and you’d probably not read any further. So instead, let’s just start off by stipulating that creating great content is a given. So often, however, no one really goes beyond the phrase “good content” to discuss how to create that content, and just as importantly, how to plan it out, and effectively create a flow throughout the site.

Analyzing Your Text Content from a Graphic Point of View

“You can’t see the forest for the trees” is an old saying that holds much truth when we are trying to analyze our own content. You’ve looked at your own content so much you probably no longer see it the way your visitors do (or the way search engines will). Sometimes I find it useful to look at the words on my site in a completely different way. By viewing your content differently than you’ve ever done before, you open up the possibility of seeing the individual trees within your content forest again. Here’s a little exercise I like to use now and then.

Link Bartering

Link bartering is NOT the act of trading links (reciprocal linking), but is the act of trading services, which usually results in acquiring nice links and recommendations.

Creating Subliminal Connections Between Your Site and Hot Trends

What if you could associate your site, your niche, or your product with a hot new trend? What if the search results showed your site for that popular new gizmo or movie? What if I told you that you can create a subliminal connection between your site and any hot new gadget/movie/song/toy/etc. no matter what niche your site or product is in? And what if you stood a good chance of ranking well for that hot trend?

The Swirling Vortex of Social Networking

Social networking is increasingly becoming a vital aspect of our search marketing efforts. The connections we form amongst our online social communities can provide ever-expanding avenues of awareness of our sites, brand recognition, and ultimately buzz and link-love.

Sadly, however, there is a dark side to social networking. This dark side is one that we’d rather not talk about because we are afraid we might see it within ourselves. What could possibly be so scary? I call it the swirling vortex of social networking.

Using the Science of Social Proof in SEO

I’ve written about Robert Cialdini in the past and how his six persuasion principles can be used in search marketing. Briefly, the six principles are Liking, Reciprocity, Social Proof, Consistency, Authority, and Scarcity. All six are worth spending some serious study time with, but today I want to focus on just one – Social Proof.

Tracking Site Page Importance Via Crawl Cache Dates

A discussion centered around the realization that Google cache dates were the new PageRank and that crawl frequency is an excellent indicator of the importance of a page, which leads to an explanation in how to track this metric.

How To Create No-Fail Hot Content

Would you like your site content to rank well? Would you like your content to draw links like nails to a magnet? There is one strategy you can use to make sure the content you create is almost guaranteed to be a hit – and in the process it gathers backlinks and ranks well. This strategy isn’t some secret ninja tactic that would get your site banned if the search engines found out about it either. In fact, it’s a tactic that the search engines would be happy to recommend to all site owners.
And while the actual creation of the content may take some time and effort, the concept is extremely simple. So what is this awesome strategy?

Blueprint of a Successful SEO Campaign

The surest way to successfully construct a building is to follow a blueprint. A blueprint contains detailed plans and designs that enables skilled personnel to build the structure just from the blueprint. In the same way, a detailed set of plans is the surest way to build a successful search marketing campaign. And just like construction blueprints, while each SEO blueprint may be unique, each will also contain similar details to ensure success. What details should a search marketing blueprint contain?

SEO – Vital Inclusion to the Overall Marketing Mix

Companies are beginning to embrace SEO as a legitimate means of marketing, but they often throw a paltry amount of marketing dollars towards it, or they allocate most or all of the search budget to PPC only. That is a mistake, even for companies that don’t sell products or services online. Let’s take a look at some interesting statistics that will help show how important it is for companies to concentrate significant resources towards ranking well in the search engines’ organic rankings, which are the natural listings returned on the left side of the search results page.

When A Good Idea Goes Wrong – SEO Oopsies

If you search the Internet, you can find at least a few dozen lists that outline the common mistakes a newbie SEO might make. Just to make sure I don’t leave out the obligatory list, I’ll present it below. After that, however, I’ll detail what really happens when a beginner starts to see results from his or her first search marketing experiments.

This next batch is a series of posts I’ve done for SEO Chicks. Keep in mind that the SEO Chicks blog is a sometimes serious, sometimes tongue-in-cheek, sometimes just plain goofy look at the search world, so if some of these posts seem a little “less than professional”, that would be why.

Behavioral Based Ads Bad for Publishers and Scary for Users

Google just announced that it would start providing interest-based Adsense ads. I have a bit of experience with being a publisher that serves ad based on past user behavior and interests. That experience isn’t a very good one. If you are in the mood, follow along as I tell you my little tale of how behavior-based ads can be bad for everyone. (*names changed to protect the guilty and the innocent)

Dr. Phil Would Tell You That Stubborness Won’t Get You Higher Rankings

(A semi-fictional tale)

Back in the day, long, long, ago, SEO was a simpler time and place. With a little understanding of basic on-page fundamentals, and the knowledge that ‘the player with the most links wins’ (even if those links were bogus or internally generated), a chicklet could own the SERPs. If that gal had a nice network of sites from which to gather backlinks, mo’ betta!

Lots of things have changed over the years. Algos have injected annoying things such as ‘trust’ and ‘quality’ into the mix, and link juice no longer gets distributed evenly and equally, as algos decide whether or not there is enough juice to go around.

Despite the many changes, some folks just refuse to let go of the things they long to hold onto. Let’s consider the case of someone I like to call “Mr. Stubborn”.

If Google Is Unable to Remember Its Own Rules

Google, really, you just can’t expect everyone in the universe who owns a web site to follow your rules. You’ve just proven that by not following your own rules.

Finding SEO Inspiration

To be successful with your SEO campaign, you need to see beyond the simplistic ABC’s of search – looking past the typical optimization rules to get inspired. Find inspiration outside of the (chiclet) box, and you’ll likely find ways to improve both rankings and conversions!

Lets Call This Hypocrite Day Shall We?

There’s nothing new about this post. It’s been said before. But for those who still confuse ethics with believing whatever line of bull the search engines might be throwing out for their own betterment, I wanted to just put out a little reminder on this fine April day.

Link Building Ideas for the Link Building-Challenged

Since link building is about as fun as ripping off your own toenails with pliers, I thought it might be useful to spark some creative ideas into the heads of poor, depressed link builders. You know who you are. So without further ado, or maybe with lots of further ado, it depends on my mood …

The Evolution of a Newbie SEO

All the stages a noob goes through while learning SEO

SEO Conferences: Good Deal or No Deal?

I love SEO Conferences, but there’s a good possibility I’ll never attend another one. Why? Well, for one thing, after I tick off all the conference hosts today with this post, the SEO bouncers might block me from entering. But in reality, I may never go to another conference because the prices are just too freaking high. (please bear with me on this long rant, because really, you’ve GOT to read it all – seriously)

The Long Cold Wintery Days of SEO

The long, cold wintery days hold the same lures for SEOs. Trapped inside, bundled in warm, fuzzy pajamas or long-johns, the SEO prepares to strut his stuff. The goal: to seduce a bot into believing he holds the key to its spider-heart. Unfortunately, his mastery of the SEO process can be broken down into the same three primary stages as the lover.

Also, since most of these are SEO related, I thought I’d throw in a few posts that I wrote on my old SEO Scoop blog that might interest anyone interested in the above…

The 5 Goals of a Search Optimized Page

“How do I get my site to rank well?”. Start with understanding these 5 goals of a search optimized page, and then expand your knowledge with the resources compiled in the Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging post.

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging

A quick roundup of ebooks and guides, both free and paid, that would be useful for anyone wanting organized how-to info to study on SEO, affiliate marketing, etc.

SEO for WordPress

The HTML version of a presentation I did at WordCamp Birmingham in 2008 which was all about, well, SEO for WordPress.

Finally, you might want to check out some of the back issues of Personal Branding Magazine to read my articles that focus on combining personal branding with SEO, along with fantastic articles from lots of other writers as well. Hope some of those are useful to some of you.

© Donna for DazzlinDonna, 2009. | Permalink | One comment | Add to del.icio.us
Post tags: ABC, Birmingham, energy, Google, HTML, king, Link Building, online social communities, player, Robert Cialdini, search budget, search engines, search marketing, search marketing blueprint, search marketing campaign, search marketing efforts, search marketing experiments, search results, search world, SEO, SEOs, social media attention, social networking, Vital Inclusion
This feed is for personal non-commercial use only. If you are not reading this in your news aggregator/reader or on DazzlinDonna, then the site you are looking at is probably infringing upon my copyright.

I cannot control myself

Donna — Thu, 21 Dec 2006 20:56:52 +0000

When an idea strikes, I can’t seem to say no to myself. Heck, sometimes I don’t even have an actual idea, and I still can’t control it. What am I talking about? Well, let’s take last night as an example. I was chatting with a friend of mine who was looking for a good domain name for an idea he had. So, I was running some possibilities through Godaddy* to come up with a creative name for him. Along the way, I got sidetracked, and discovered a fun little domain name was available (that had nothing to do with his idea). The name itself means nothing. It’s just two short words, that when put together, evoke a funny picture in your head. So, what did I do? I bought the domain name. I then set about creating a design for it. That part was pretty easy, since the funny picture that the name conjured up gave me instant design opportunities.

So, what’s the problem? Well, for one thing, I just don’t have time to add yet another site to my already overloaded days. And even worse, I didn’t even have any idea what the site would be used for! So, the next thing I had to do was come up with some kind of idea for what the site would even be about! Aaaargh. I get myself into a pickle sometimes.

Luckily, this time, things sort of flowed. The name inspired a design. The design inspired a catch phrase. And the catch phrase inspired an idea for what I could actually do with the site. So, I’m all set now…well, except of course, for creating the content, doing the SEO work, obtaining backlinks, promoting it, etc., etc., etc.

I really really need to learn to control myself when inspiration strikes.

Disclosure: Affiliate links may be used within this post for products I recommend. They in no way affect my judgement of said products, nor do they affect the price of the product.

© Donna for DazzlinDonna, 2006. | Permalink | 4 comments | Add to del.icio.us
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This feed is for personal non-commercial use only. If you are not reading this in your news aggregator/reader or on DazzlinDonna, then the site you are looking at is probably infringing upon my copyright.