Discovering Your Personal Brand

A new issue of Personal Branding magazine (Volume 2, Issue 3) will be available on February 1, but you can download the free sample issue right now. This edition’s sample issue includes my own article, “An Exercise: From Discovery to Search-Optimized Pitch“, as well as 5 other articles such as “Use the Internet to Discover Yourself“. The full paid issue available this Sunday... read more

35 Ways To Increase Blog Popularity and Traffic

1. Do your research. Know your topic. Know what traffic levels are possible. 2. Plan ahead. Outline in broad strokes what the posts will cover over time. 3. Understand the basics of social networking. 4. Attack from all sides. Get traffic from many sources. 5. Be unique 6. Be yourself. Have a voice. Have an opinion. 7. Have a pleasing site design. 8. Post on weekends because most don’t. 9. Post... read more

Twellow Categorization Tip Number 2 – Edit Your Profile

Recently, I told you about Twellow.com and gave you a tip on how to make sure your Twitter account was properly categorized in this new Twitter directory. Today, I’m here to tell you that there’s a new better way to handle this. Twellow has just released an Edit Listing feature, that allows you to add/edit/delete categories, as well as allowing you to make various other profile changes. ... read more

Twellow – Twitter Directory + Categorization Tip

A new site has just emerged, called Twellow (Twitter Yellow Pages), and it’s a nice little directory of Twitter users. At the moment, it contains 332,261 Twitterers, with that number growing at all times, I assume. You can search for people in two ways: either a search across the entire directory, or just within a specific category. The first thing I noticed was that I was included in the... read more

Using Superstition As A Hook

Since today is Friday the 13th, it seemed like the perfect time to talk about interacting with your readers at a really deep level – so deep in fact that it’s almost spooky. I’m talking about superstitions here. We humans are a superstitious lot, and I’d be willing to bet that even the sanest, most practical amongst us still have some superstitions lurking deep within them. ... read more

Establishing Credibility As An Expert

I recently ran a series of posts in which we established that you are an authority (or expert) in something, and that you can share your expert knowledge with others. We then discussed ways in which you could be recognized as an authority by others, including Influencers. One point we didn’t discuss in detail was the aspect of establishing credibility as an expert, so let’s delve into that a... read more

As An Authority, You Need An Online Press Kit

Over the last few days, the topic of the week has been all about being an authority. No, not the kind that enforces laws, but the kind that is an expert. I’ve shown you that you are an authority in something and you should recognize that. I’ve talked about how to make others see you as an authority as well, including Influencers. That included tackling several tasks, ranking in the top... read more

How To Nudge Influencers To Recognize Your Expertise

You know by now that you are an authority and you know that you need others to recognize your authority. Now we need to give just a little nudge to the influencers (those people who hold a lot of influence over the masses in your field), so that they will not only recognize your expertise, but begin to associate your field with your name. Let’s say you are an expert in mountain biking. No, you... read more

Getting Influencers To Call You An Authority

We’ve already established that you are, indeed, an authority in something. and by being an authority in that field (whatever that something is), you can help others seeking knowledge or products for that field. However, the fact that I know you are an authority, and you know you are an authority, isn’t quite enough in most cases. You generally need to convince others that you are an... read more

You Are An Authority, Yes, You Are

There are many definitions for the word “authority”, but the definition we’re going to discuss in this post is this one from dictionary.com. an expert on a subject: He is an authority on baseball. Every person is an authority on any number of things. I truly believe that. You may say, “No, I’m not an expert on anything”, but I bet within 15 minutes of having a... read more