You Are An Authority, Yes, You Are

There are many definitions for the word “authority”, but the definition we’re going to discuss in this post is this one from dictionary.com. an expert on a subject: He is an authority on baseball. Every person is an authority on any number of things. I truly believe that. You may say, “No, I’m not an expert on anything”, but I bet within 15 minutes of having a... read more

Personal Branding Magazine Issue 4 – Recruiting and Jobs

The next issue of Personal Branding Magazine is set to be released on May 1st, but you can download a free sample copy early (starting today) if you want. The focus for this issue is on the future of recruiting and jobs. The 9-page sample issue has 5 articles and is a great read. The full issue will have 25 articles including an exclusive and in-depth interview with Robert McGovern, founder of... read more

An Avatar Is Worth A Thousand Brandings

You know the old saying, “a picture is worth a thousand words”. There’s a lot of truth in that, and in the web 2.0 world in which we live and run our eBusinesses, that takes on new meanings. One of those new meanings can be applied to avatars. How many times have you become familiar with an online persona and could immediately recognize them on any site when they used the same avatar? ... read more

Your Online Business Needs You To Be Yourself

from jiparker Every day this week, I’ll be posting based upon a random Flickr image that inspires me. Here’s one now. I love this Flickr photo. I recognize myself in that little girl, as I might have been 40 or so years ago. I hated girly-girl stuff, and when Mom would try to dress me up in fru-fru little dresses, like the one this little girl is obviously being forced to wear, I would make... read more

Get A Free Sample Of The Latest Issue Of Personal Branding Magazine

Some of you may know that I’m one of the staff columnists for Personal Branding Magazine. The newest issue is just around the corner (February 1st), but you can download a free sample of it today. Even the free sample issue is jam-packed with goodies. Here’s some of what it includes: Cover Story: Your Brand Can’t Hide From Google Articles: The Web Of Influence Between SEO &... read more

Learning More About Personal Branding

Although I’ll be commenting here about personal branding from time to time, there’s a place you can get lots of information about that subject from a whole host of experts. Personal Branding Magazine publishes quarterly, and puts out some really great articles from some very fine authors. (Disclosure note: I’m one of the authors, but I was praising the others, and not myself). So, I... read more

Create Your Own Author Bio

An author bio is a short, descriptive paragraph about you and your expertise. Generally, anyone who submits articles to article directories will be given the option to include two or three sentences about themselves at the end of the article. An example would be: Jane Doe, a graduate of Harvard Business University, is the founder and CEO of Acme Corp., a worldwide business and technology consulting firm.... read more

Do You Have A Memorable Tagline?

Let’s start with what a tagline is. A tagline is a short phrase that sums up the tone or topic of your site or blog. Emerging from the cocoon to break free… is the short phrase within the logo of this blog. It sums up both the logo design as well as the point I’m often trying to make in my posts. My goal is to help others break out of their cocoon (that 9-5 office cubicle), and find... read more