Free From Me To You: An Online Press Kit Template

Long, long ago, I once sold a product I named “Online Press Kit Template”. Fast forward in time, and I’m now giving it away, free to everyone who wants it. I’ve gone over it, revamped it, and I’m happy to let you have it, under a CC 3.0 license. First, let’s review what this thing is. You can read more about the original product here, but I’ll summarize it... read more

How To Customize and Brand Paypal Checkout For Your Site

Do you use Paypal to take donations or sell products? Did you know that you can customize the Paypal checkout process with your own logo(s) for a more consistent, branded experience for your customers? You can, and here’s how to do it. Create Your Logos The first thing you’ll want to do is create 2 logos. One should be no larger than 190×60 pixels and one should be no larger than... read more

Two Places You Might Not Have Thought To Brand Yourself

This is a guest post from a good friend, Dave Dugdale, also known as SolarDave. Dave is a man of many talents, with his latest being that of a home rental expert. Here he gives us all a couple of great branding tips so watch, learn and enjoy. Transcript: [Two Places You Might Not Have Thought To Brand Yourself] Hi my name is Dave Dugdale and I wanted to thank Donna for letting me do another guest... read more

Let Your Logo Speak To The Public On Every Occasion

The following is a guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK. One of the most crucial activities when crafting a marketing and branding plan is to get a logo for your company. A well-designed custom logo communicates a message to the public, conveying what your business is all about. Although Google’s logo is well-known and well-designed, Google often... read more

Personal Branding: Not Like Cattle Branding

A couple of weeks ago, I had a mini family reunion with my sister and brother along with our spouses/love interests. We don’t get together very often, so it was a fun evening as we filled each other in on the latest happenings in our lives. Of course, work always seems to come up in conversations, and inevitably, my particular chosen profession is always misunderstood. Because I live and breathe... read more

Discovering Your Personal Brand

A new issue of Personal Branding magazine (Volume 2, Issue 3) will be available on February 1, but you can download the free sample issue right now. This edition’s sample issue includes my own article, “An Exercise: From Discovery to Search-Optimized Pitch“, as well as 5 other articles such as “Use the Internet to Discover Yourself“. The full paid issue available this Sunday... read more

Establishing Credibility As An Expert

I recently ran a series of posts in which we established that you are an authority (or expert) in something, and that you can share your expert knowledge with others. We then discussed ways in which you could be recognized as an authority by others, including Influencers. One point we didn’t discuss in detail was the aspect of establishing credibility as an expert, so let’s delve into that a... read more

As An Authority, You Need An Online Press Kit

Over the last few days, the topic of the week has been all about being an authority. No, not the kind that enforces laws, but the kind that is an expert. I’ve shown you that you are an authority in something and you should recognize that. I’ve talked about how to make others see you as an authority as well, including Influencers. That included tackling several tasks, ranking in the top... read more

How To Nudge Influencers To Recognize Your Expertise

You know by now that you are an authority and you know that you need others to recognize your authority. Now we need to give just a little nudge to the influencers (those people who hold a lot of influence over the masses in your field), so that they will not only recognize your expertise, but begin to associate your field with your name. Let’s say you are an expert in mountain biking. No, you... read more

Getting Influencers To Call You An Authority

We’ve already established that you are, indeed, an authority in something. and by being an authority in that field (whatever that something is), you can help others seeking knowledge or products for that field. However, the fact that I know you are an authority, and you know you are an authority, isn’t quite enough in most cases. You generally need to convince others that you are an... read more