Pamper Your Visitors

When is the last time a website made you feel special? If a site made an effort to make you feel really special to them, would you appreciate it? If you’re anything like me, the answer would be a definite yes, and in fact, might even turn you into a brand evangelist. Today was my birthday, and although I hardly ever go to the home page of google.com (I usually just search from the address bar), I... read more

Shocking Stats Reveal Social Network Failure!

Lately, people have been quick to shout that Google Plus has mostly inactive users, and I’m here to say, “yeah, so?”. One of these shocking pronouncements came about in August 2011, when Bimeanalytics put out an infographic that swept the tech news and had everyone shouting that 83% of Google Plus users are inactive, or on the flip side, only 17% are active. Bimeanalytics later withdrew... read more

Finding Lessons In Others’ Successes and Failures

Preface: Before The Lessons Begin Not long ago, I received an email from an employee of a social media marketing agency (Ivy Worldwide) that had just published a book, titled, “Social Media Judo“. I’d been contacted to see if I might be interested in reviewing the book or in speaking to one of the authors. I agreed to review the book, and received it in the mail a couple of weeks ago. It... read more

Mommas, Don’t Let Your Bloggers Grow Up To Be SEOs

Probably half of the people around the world who know my name think of me as an SEO. The other half probably think of me as a blogger. I tend to think of myself as a “solo enterpreneur / web developer / ebusiness owner / seo / blogger”. Despite the many hats I wear, I certainly do have a strong background in SEO, and as most know, I definitely have some strong opinions that I share from time... read more

Marketing with Facebook Pages – Link Roundup

If you’re a solo entrepreneur, ebusiness owner, or have any kind of small business – online or offline – you should be utilizing Facebook in your marketing efforts. You don’t have to be a huge enterprise such as the New York Times to take advantage of this marketing avenue. Your page may not reach the same number of fans that the NYT fan page reaches, but those you do reach can... read more

Free From Me To You: An Online Press Kit Template

Long, long ago, I once sold a product I named “Online Press Kit Template”. Fast forward in time, and I’m now giving it away, free to everyone who wants it. I’ve gone over it, revamped it, and I’m happy to let you have it, under a CC 3.0 license. First, let’s review what this thing is. You can read more about the original product here, but I’ll summarize it... read more

Visual Look At The Smaller Sites That Google’s Panda Farmer Update Hit

We’ve all seen the lists of the top big sites that lost rankings in Google’s Panda Farmer update on February 24, 2011. A good summary can be found here. It wasn’t long before we started hearing small site owners trying to be heard as they said that they too had been hit. Of course, the list of those sites might be huge, but we’ll rarely get a chance to hear about them, because... read more

I Like You But I Won’t Help You Pat Your Misguided Back

Oh, where to start. First of all, if you only read my blog to get tips and pointers on how to make money online, then this little rant probably won’t be of any interest to you. But if you remember my SEO rants of the past, then perhaps you’ll want to continue reading. A Virtual Smack Upside The Head I have a lot of friends and acquaintances in the SEO industry, some that I’ve been happy... read more

Don’t Waste Time And Never Make A Dime: Make Success Easy

What if you had a niche marketing research tool that let you do all this: Start with an idea for a new website. Find all the relevant themes within that site’s niche. Click a button to discard the only-slightly-relevant themes. Click a button to discard the themes that don’t bring in good traffic. Click a button to discard the themes that have too many competitors. Click a button to discard... read more

FriendShuffle: StumbleUpon for Facebook and Twitter

This is a guest post by Lior Levin. Where most Web apps today are trying to be either the Twitter or the Facebook of their separate niche, Friendshuffle is out to be the StumbleUpon for Twitter and Facebook. The idea is fairly simple. When you visit Friendshuffle, you connect it with your Twitter and/or your Facebook account and Friendshuffle, with a UI very similar to StumbleUpon, lets you... read more