Check Your Site For Duplicate Content

Search engines, especially Google, don’t like duplicate content. In fact, it’s been speculated that Google’s latest algo update, nicknamed Panda or Farmer (or Panda Farmer), targets sites that have too many pages with duplicate content. Keep in mind that while your site might be original content, if that content has been scraped and duplicated many places on the web, Google may not care... read more

Re-evaluate Your Site Occasionally

This is just a quick reminder of something I don’t do often enough. At least once a year, step back – way, way, way back – and re-evaluate your site. Take a hard look at it as if you were seeing it for the first time. - Are there clear divisions of content? - Are all the content areas really essential, useful parts of the site? - Have any weak content that could be better? Or be even... read more

How To Transition From a Personal Blog To A Business Blog Without Losing All Your Regular Visitors

This blog started out, over 4 years ago, as my personal blog. At the time, my business blog was SEO Scoop, and I needed someplace to talk about the weird things that happened in my regular life, so I created this blog to cover that. Deciding To Change Over time, my interests changed, and I subsequently sold SEO Scoop. I’d decided that I wanted to center my work days around the more general topic of... read more

Challenge Yourself To Create An Exciting Piece of Content

When was the last time you placed a really exciting piece of content on your site? If the answer is “It’s been a while” or “Never”, you’re missing out on opportunities to expand your reach, attract new audiences, and potentially bring in massive amounts of traffic. Why not challenge yourself to create (or start creating) a new, exciting piece of content... read more

Create A Highly Effective Content Plan To Increase Your Income

Most people, when building a site in the hopes of making their financial dreams come true, have a plan for the main sections of the site. You know the sections I mean… Home page, About Us, Contact Page, Products (broken down into categories, subcategories, and individual items), Services, Support, etc. Or if the site is informational in nature, instead of Products, Services, and Support, the main... read more

eBusiness Tips: Content Marketing Thoughts

I’m one of those online marketer types that tends to forge my own path, rather than follow the same paths that other Internet marketing “gurus” have trampled before. That probably stems from the fact that I’m also a search marketer, and we almost always forge our own paths. But one thing all smart search marketers agree on is that good content makes the marketing process much... read more

Help! Someone is Stealing My Content, What Can I Do?

The following is a guest post by Brandon Hopkins. Hi, my name is Brandon and I’m addicted to link building. Now that we got that out, let me start by telling you that I see opportunities all over the place. One of my favorite methods for building links is to give a full RSS feed on established sites. I know there is still debate on whether or not full RSS feeds are a good idea, but I have good... read more

eBusiness Tips: What You Envision

Much of what happens on your site is directly related to what you envisioned when you created the content on each page. It first happened within your mind, got translated into some form of content on your site, and the result of that gets broadcast to every visitor that stops by. Did your original vision match the final result? Consider the following wise words from ’round the web while you think... read more

Moving Beyond Simple Keyword Research To Developing a Tight Content Strategy

Basic Keyword Research To Determine Niche Potential Of course, one of the first things I tell people when they start thinking about creating an online ebusiness is to do their keyword research. Basic keyword research can reveal a lot about whether or not the potential ebusiness is a viable one. I usually point them to Google’s free keyword tool and tell them to type in the general overall phrase that... read more

One Method To Create Good Content Without Hard Work

Good Content = opportunties to: rank in search engines draw links from other sites convert More Good Content = More opportunties to do the above Good Content = Hard work More Good Content = More hard work Based on those assumptions, many site owners decide to take shortcuts to increase the content on their site, without putting hard work into the process. Some of those shortcuts might work, especially... read more