Mommas, Don’t Let Your Bloggers Grow Up To Be SEOs

Probably half of the people around the world who know my name think of me as an SEO. The other half probably think of me as a blogger. I tend to think of myself as a “solo enterpreneur / web developer / ebusiness owner / seo / blogger”. Despite the many hats I wear, I certainly do have a strong background in SEO, and as most know, I definitely have some strong opinions that I share from time... read more

Treat Every Page Like A Landing Page

Every page on your blog or site is there for a purpose, is it not? Perhaps you wanted to convey some information, teach someone something, report some news, complain about a disservice you’ve noticed, or entice someone to do something. Actually, that last item is important. “Entice someone to do something“. In fact, every page on your blog or site should entice someone to do something,... read more

Marketing with Facebook Pages – Link Roundup

If you’re a solo entrepreneur, ebusiness owner, or have any kind of small business – online or offline – you should be utilizing Facebook in your marketing efforts. You don’t have to be a huge enterprise such as the New York Times to take advantage of this marketing avenue. Your page may not reach the same number of fans that the NYT fan page reaches, but those you do reach can... read more

Chrome Extensions For The Busy eBusiness Owner

We’re all busy. None of us have enough time in the day to get all the things accomplished that we’d like. So if we can shave a few seconds here and a few seconds there from our daily tasks, we’re happy to do so. Each of the following Chrome browser extensions helps save me a little bit of time each time I use them, and I wouldn’t want to be without them. I thought I’d share... read more

Check Your Site For Duplicate Content

Search engines, especially Google, don’t like duplicate content. In fact, it’s been speculated that Google’s latest algo update, nicknamed Panda or Farmer (or Panda Farmer), targets sites that have too many pages with duplicate content. Keep in mind that while your site might be original content, if that content has been scraped and duplicated many places on the web, Google may not care... read more

Free From Me To You: An Online Press Kit Template

Long, long ago, I once sold a product I named “Online Press Kit Template”. Fast forward in time, and I’m now giving it away, free to everyone who wants it. I’ve gone over it, revamped it, and I’m happy to let you have it, under a CC 3.0 license. First, let’s review what this thing is. You can read more about the original product here, but I’ll summarize it... read more

Visual Look At The Smaller Sites That Google’s Panda Farmer Update Hit

We’ve all seen the lists of the top big sites that lost rankings in Google’s Panda Farmer update on February 24, 2011. A good summary can be found here. It wasn’t long before we started hearing small site owners trying to be heard as they said that they too had been hit. Of course, the list of those sites might be huge, but we’ll rarely get a chance to hear about them, because... read more

Working Remotely With Others: Effective Solutions

Many of you, like myself, either work from home, or are striving to reach that point. There are many advantages to this, most of them clearly obvious. There are some disadvantages as well, and I’d like to toss around some thoughts about one of those issues, that of working remotely with a group of people. Even if you are a solo entrepreneur, you’ll usually find yourself working with others now... read more

Re-evaluate Your Site Occasionally

This is just a quick reminder of something I don’t do often enough. At least once a year, step back – way, way, way back – and re-evaluate your site. Take a hard look at it as if you were seeing it for the first time. - Are there clear divisions of content? - Are all the content areas really essential, useful parts of the site? - Have any weak content that could be better? Or be even... read more

I Like You But I Won’t Help You Pat Your Misguided Back

Oh, where to start. First of all, if you only read my blog to get tips and pointers on how to make money online, then this little rant probably won’t be of any interest to you. But if you remember my SEO rants of the past, then perhaps you’ll want to continue reading. A Virtual Smack Upside The Head I have a lot of friends and acquaintances in the SEO industry, some that I’ve been happy... read more