Free Market Research Using Google Analytics

The following is a guest post by Andy Hayes Are you using Google Analytics to monitor your website performance? It’s a goldmine of free market research data, but most businesses fall into one of two categories: They mistakenly decided they didn’t need analytics. How can you improve your website if you aren’t measuring it? They installed analytics and then never used it. If you rely on... read more

7 Disadvantages of Being a Homepreneur

The following is a guest post by James Adams Oh, the temptation to wax sarcastic is upon me! Since becoming a successful homepreneur I no longer get to enjoy the scenery of my former 45 minute commute to the office, a stop and go affair that kept my attention riveted to the bumper of the car in front of me or to the signs telling me how long the construction zone would be. And yes, I miss that special... read more

Storytelling: Emotional Marketing

Recently, I started off a blog post by saying “Imagine opening up a store in a mall somewhere…” In a few sentences, I told a story designed to evoke an emotional response from the reader. In the past, I’ve suggested that readers should participate in a storytelling exercise in order to sharpen this particular marketing skill. I encourage you to try that exercise. In addition to that... read more

If You Don’t Take Control Of Your Site Now, You’ll Hate Yourself Later

Imagine opening up a store in a mall somewhere, and just when the profits start rolling in, the mall decides to close down forever, but they don’t tell you. In fact, they not only fail to inform you, but they place tons of dynamite around the mall, and completely blow it to smithereens. Your store is gone in a flash, and no matter what you do, you cannot get your store and its inventory back, nor can... read more

eBusiness Tips: Getting Revved Up

Advice for those considering making their living online: I gave some quick tips recently on making a living online, which included: Make a plan, but don’t plan too long. At some point, you just have to jump in and get started. The sooner that is, the better. After you check out the rest of the tips there, it’s useful to see what other experienced folks from ’round the web have to say... read more