Make Your Point Without All The Gobbledygook

How many times have you come across a Twitter link or a tool that sounded interesting, only to find a description of the business or tool that looks something like this: Strategic alignment of fractured markets offers significant opportunity to leverage mutual resources for consolidated goals. The consolidated marketplaces will help to drive a single point of contact for your clients, and providers,... read more

Treat Every Page Like A Landing Page

Every page on your blog or site is there for a purpose, is it not? Perhaps you wanted to convey some information, teach someone something, report some news, complain about a disservice you’ve noticed, or entice someone to do something. Actually, that last item is important. “Entice someone to do something“. In fact, every page on your blog or site should entice someone to do something,... read more

Four Simple Words Describe My Most Successful Online Marketing Strategy

Want to know my most successful online marketing strategy? The one that has consistently generated more income than anything else I’ve ever tried? No? You don’t want to know? Ok, never mind, then. Oh, wait, you were saying yes, not no. Well that’s different then. Good because I have the entire strategy outlined for you in a step-by-step post that I’ll link to after you read... read more

Brilliant Landing Page Plugin for WordPress Increases Conversions

You’ve written great content, socialized it like crazy, guest posted, generated backlinks, promote awesome products, and you’re now tearing your hair out trying to figure out how to get your blog to make more money. Instead of spending all your time trying to get more and more traffic to your blog, spend a little time increasing conversions on the traffic you already receive. As @GrowMap... read more

Storytelling: Emotional Marketing

Recently, I started off a blog post by saying “Imagine opening up a store in a mall somewhere…” In a few sentences, I told a story designed to evoke an emotional response from the reader. In the past, I’ve suggested that readers should participate in a storytelling exercise in order to sharpen this particular marketing skill. I encourage you to try that exercise. In addition to that... read more

How to Install Google Website Optimizer on WordPress for Affiliate Offers

The following is a guest post by Jason Capshaw It is much easier to double your conversion rate, than it is to double your traffic. One of the key components of conversion rate optimization is testing. Google Website Optimizer was built for that very reason and is designed to give you the ability to test different ideas against each other in real time and see what works and what... read more

eBusiness Tips: Convert, Convert, Convert

In case the title didn’t give it away, these wise words from ’round the web all center around conversions. It’s great to get more traffic to your site, but don’t forget about the traffic once it gets there. At that point, it’s all about conversions. Don’t sell a product? You still need to convert something, somewhere, somehow. What do you want your visitors to do? Sign... read more

Increasing Website Conversions

The following is a guest post on the topic of conversion optimization. Every marketer that has a website has learned about bringing visitors to their site through SEO. He knows that a proper SEO campaign takes a lot of time and patience, but in the end, he’s rewarded with great rankings. Conversion optimization is also a patient task and is another never-ending process. But through constant testing,... read more

Conversion Secrets for Free Downloads to Paid Customers

By Sean Cohen Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these... read more