Storytelling: Emotional Marketing

Recently, I started off a blog post by saying “Imagine opening up a store in a mall somewhere…” In a few sentences, I told a story designed to evoke an emotional response from the reader. In the past, I’ve suggested that readers should participate in a storytelling exercise in order to sharpen this particular marketing skill. I encourage you to try that exercise. In addition to that... read more

How to Install Google Website Optimizer on WordPress for Affiliate Offers

The following is a guest post by Jason Capshaw It is much easier to double your conversion rate, than it is to double your traffic. One of the key components of conversion rate optimization is testing. Google Website Optimizer was built for that very reason and is designed to give you the ability to test different ideas against each other in real time and see what works and what... read more

eBusiness Tips: Convert, Convert, Convert

In case the title didn’t give it away, these wise words from ’round the web all center around conversions. It’s great to get more traffic to your site, but don’t forget about the traffic once it gets there. At that point, it’s all about conversions. Don’t sell a product? You still need to convert something, somewhere, somehow. What do you want your visitors to do? Sign... read more

Increasing Website Conversions

The following is a guest post on the topic of conversion optimization. Increasing conversions can significantly impact profits, which is why I recently released my Q&A Affiliate Formula. So, when Kevin inquired about writing a guest post on the topic, I happily accepted, knowing how relevant it would be. We’ll be talking more about conversion optimization in the future. For now, heeeere’s... read more

Conversion Secrets for Free Downloads to Paid Customers

By Sean Cohen Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these... read more