Google Shares How You’ve Been Behaving!

Google is now allowing advertisers to target ads based on our behavior, which means that Google tracks our browsing activity and determines what we like, and then lets advertisers show ads to us based on those interest categories. How nervous does that make you? If you routinely surf areas of the ‘net that you might not want Grandma to know about, then you may not want her looking too closely at... read more

Marketing: Drawing Attention To Yourself

We live in an online world that’s vastly different than it was just a few years ago. Social media allows us to experience so much. The streams of our networks flow past us and rain information and links upon us so fast that we can’t keep up. On the one hand, this means we a have greater ability to get our messages (and links) in front of people but on the other hand, it means our messages and... read more

Advertising on a Microbusiness Budget

No matter how small our tiny little microbusinesses might be, we still need to let people know that we exist. Of course, the standard, tried-and-true way of doing that is by advertising. Since our businesses are of the virtual, online type rather than the brick-and-mortar type, it only makes sense that we should concentrate much of our advertising online. Luckily for us, online advertising is generally... read more

The Perfect Ad Marketplace?

An online advertising marketplace is a site that enables advertisers to find and purchase ad spots from a variety of publishers. Likewise, that same marketplace allows publishers to display their available ad spots to a variety of advertisers. The main benefit of a marketplace is that it easily connects advertisers with publishers, allowing both to find each other much more easily than they could have on... read more

New Tool: Ad Rate Calculator

A few days ago, a friend asked how much he should charge for someone buying a typical 125×125 ad block on his blog. I had just answered a similar question in a forum and realized that I’d often asked myself the same question over the years. And the funny thing is that there is very little information out there to help anyone make that determination. Over time, I’ve done some... read more

Advertising Opportunity and Charity Too

One of the things all self-employed, work-from-home Internet entrepreneurs have to do at least once in a while is advertise. I don’t spend money on advertising very often, because I hate spending money, but occasionally I see an opportunity that is worthwhile. Obviously, getting a good return on your advertising investment is something everyone wants to achieve. Once in a blue moon, however, I... read more