No matter how small our tiny little microbusinesses might be, we still need to let people know that we exist. Of course, the standard, tried-and-true way of doing that is by advertising. Since our businesses are of the virtual, online type rather than the brick-and-mortar type, it only makes sense that we should [...]

Posted on June 22nd, 2009 by DazzlinDonna
Filed under: Advertising | No Comments »

An online advertising marketplace is a site that enables advertisers to find and purchase ad spots from a variety of publishers. Likewise, that same marketplace allows publishers to display their available ad spots to a variety of advertisers. The main benefit of a marketplace is that it easily connects advertisers with publishers, allowing [...]

Posted on April 16th, 2009 by DazzlinDonna
Filed under: Advertising | 1 Comment »

A few days ago, a friend asked how much he should charge for someone buying a typical 125×125 ad block on his blog. I had just answered a similar question in a forum and realized that I’d often asked myself the same question over the years. And the funny thing is that there [...]

Posted on October 22nd, 2008 by DazzlinDonna
Filed under: Advertising | 11 Comments »

One of the things all self-employed, work-from-home Internet entrepreneurs have to do at least once in a while is advertise. I don’t spend money on advertising very often, because I hate spending money, but occasionally I see an opportunity that is worthwhile.
Obviously, getting a good return on your advertising investment is something everyone wants [...]

Posted on September 18th, 2007 by DazzlinDonna
Filed under: Advertising | 3 Comments »