Comments on: New Tool: Ad Rate Calculator http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/ Making A Living Online Sun, 12 Feb 2012 00:29:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Donna http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-28702 Donna Fri, 13 Jan 2012 19:52:21 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-28702 Time doesn't matter. As I mentioned in the post, "The time period doesn’t make a difference. You just need to determine the average amount of ad impressions the ad will receive during whatever time period you’re charging for." So, if you want to charge by the month, then determine the number of page views per month, and use that number. If you'd rather charge by the week, determine the number of page views you get per week, and use that number, etc... And when I say page views, I really should say "ad impressions" instead. If you are sharing an ad spot with 10 ads, for instance, showing one advertiser's ad every 10 page views, then he would really only be getting 1/10th of the number of page views for the month. But if an ad is exclusively showing in one ad spot with every page load, then page views would equal ad impressions. Time doesn’t matter. As I mentioned in the post, “The time period doesn’t make a difference. You just need to determine the average amount of ad impressions the ad will receive during whatever time period you’re charging for.” So, if you want to charge by the month, then determine the number of page views per month, and use that number. If you’d rather charge by the week, determine the number of page views you get per week, and use that number, etc… And when I say page views, I really should say “ad impressions” instead. If you are sharing an ad spot with 10 ads, for instance, showing one advertiser’s ad every 10 page views, then he would really only be getting 1/10th of the number of page views for the month. But if an ad is exclusively showing in one ad spot with every page load, then page views would equal ad impressions.
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]]> By: Natalie Sztern http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-28701 Natalie Sztern Fri, 13 Jan 2012 19:41:02 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-28701 Is the ad rate calculator based on weekly or monthly as the page views are shown monthly. Is the ad rate calculator based on weekly or monthly as the page views are shown monthly.
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]]> By: Karen http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-23768 Karen Tue, 28 Jun 2011 16:24:52 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-23768 This is brilliant, there are so many times when it can be a bit puzzling on what to charge and this will certainly help, cheers ;) This is brilliant, there are so many times when it can be a bit puzzling on what to charge and this will certainly help, cheers ;)
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]]> By: Donna http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-17134 Donna Fri, 23 Jul 2010 16:21:39 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-17134 That's a good idea, Ileane. Great for making big plans. :) That’s a good idea, Ileane. Great for making big plans. :)
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]]> By: Ileane @ Basic Blog Tips http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-17133 Ileane @ Basic Blog Tips Fri, 23 Jul 2010 16:09:21 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-17133 DD, now I know that an ad can run for an entire year and I should charge $5. HA! Seriously this is awesome and even if you use it backwards to determine how much traffic you need in order to charge the amount that you want. Thanks for all of the work you put into it for everyone. DD, now I know that an ad can run for an entire year and I should charge $5. HA! Seriously this is awesome and even if you use it backwards to determine how much traffic you need in order to charge the amount that you want. Thanks for all of the work you put into it for everyone.
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]]> By: Cory H http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-12368 Cory H Tue, 01 Dec 2009 20:23:53 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-12368 Thanks for the useful tool Donna. Still a little fuzzy on the CPM rate you came up w/ for an average, but it's a starting point at least. The rate is definitely not too difficult to figure out once you play w/ it a few times & read the directions clearly ;) Thanks for the useful tool Donna. Still a little fuzzy on the CPM rate you came up w/ for an average, but it’s a starting point at least.

The rate is definitely not too difficult to figure out once you play w/ it a few times & read the directions clearly ;)

]]> By: Donna http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-9282 Donna Thu, 23 Oct 2008 19:58:50 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-9282 Mike you can use the popup version as a non-popup just by going directly to it's url at http://www.dazzlindonna.com/ad-rate-calculator/ad-rate-calculator-125x125.html Mike you can use the popup version as a non-popup just by going directly to it’s url at http://www.dazzlindonna.com/ad-rate-calculator/ad-rate-calculator-125×125.html

]]> By: Michael Tighe http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-9281 Michael Tighe Thu, 23 Oct 2008 19:06:45 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-9281 Donna, can you make a non-popup version of it? I'll sent it around to some of my display friends to bookmark directly. Cheers, Mike Donna, can you make a non-popup version of it? I’ll sent it around to some of my display friends to bookmark directly.

Cheers,
Mike

]]> By: Shana Albert http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-9275 Shana Albert Thu, 23 Oct 2008 02:42:57 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-9275 Wow, this tool sounds amazing Donna!! Nice work!! Wow, this tool sounds amazing Donna!! Nice work!!

]]> By: Ad Rate Calculator - Indian Domain Names Forum http://www.dazzlindonna.com/blog/advertising/new-tool-ad-rate-calculator/#comment-9273 Ad Rate Calculator - Indian Domain Names Forum Wed, 22 Oct 2008 21:24:53 +0000 http://www.dazzlindonna.com/blog/?p=466#comment-9273 [...] Ever wondered what you should charge for a 125x125 ad in your blog's sidebar? There is no "right" price, but this calculator is a great place to start. You can find out more about Donna?s free Ad Rate Calculator at: DazzlinDonna ? New Tool: Ad Rate Calculator [...] [...] Ever wondered what you should charge for a 125×125 ad in your blog’s sidebar? There is no "right" price, but this calculator is a great place to start. You can find out more about Donna?s free Ad Rate Calculator at: DazzlinDonna ? New Tool: Ad Rate Calculator [...]

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