If you recall, I mentioned the 4 Phases of Internet Marketing private membership site last week, that offers a free 61-Page PDF report. If you haven’t checked it out yet, you should head over there now.

The same people who created that site, have also created a 26 week Internet marketing program that gives an incredible amount of in-depth information aimed at helping small business achieve online success, and is the expanded version of the free PDF report above.

I’ve been reviewing the 26 week program for a few weeks now, and it is definitely comprehensive and informative. In fact, when the package showed up in the mail, I was surprised by everything that was in the box. (It came with a t-shirt too, but that’s in the washer right now, so it didn’t make it into the photo below).

Besides the fact that it comes with 4 workbooks with 4 accompanying dvds, which details the 4 phases, it also comes with 7 bonus interview cds, and a bonus cd with everything in mp3 format as well. Oh, and it even comes with a nice poster that outlines the steps to be taken during the 26 weeks of training.

If I were to create an Internet marketing training program, I’m not sure I could create a better one than this. Look, let’s face it, I’m a pretty tough critic. I hate when people pretend to know something (such as SEO) and you quickly find out that they are just spewing old information that is no longer true or relevant. So I was prepared for the worst, and was really excited to find that this is really good, quality information!

This course is comprehensive, easy-to-understand, and does a great job of really helping anyone understand the fundamental tasks that should be undertaken to implement an effect Internet marketing strategy. If you are in charge of your business’s marketing efforts, or you want to learn how to effectively manage all of the various online strategies, this plan will lead you in the right direction.

Over the course of 26 weeks (my calculator tells me that’s 6 1/2 months), you get detailed instructions and guidance via video, workbook materials, charts, pdf’s and audio interviews that lead you through the various phases. You are shown what to do when, and how often to repeat each process. Again, I kept waiting to find the “gotcha” - the one thing that I could point to and dispute, but it wasn’t there.

The course structure is well thought out and relays information to you at the right time and at the right pace. Let’s take a look at the course outline now.

Phase 1: Website Structure
Business Strategy
Keyword Research
Site Architecture
Conversion Rates
Viral Coefficient
Visitor Tracking

Phase 2: Automation and Launch
Blogging
RSS
Email Updates
Blog Communities
Blog & RSS Directories
Press Releases
Pay Per Click

Phase 3: Broaden Your Base
Major Directories
Industry Directories
Local Directories
Article Marketing
Competitor Backlinks
Forum Interaction
Blog Comments

Phase 4: Broaden Your Horizon
New Website
Social Networking
MyPage Marketing
Podcasting
Video Marketing
Visitor Analysis

Now, let’s take a look at the bonus interview cd’s.

Bonus Interviews with:
Matt Trimmer
Brad Fallon
Yaro Starak
Jeff Walker
Timothy Seward
Jonathan Farrington
Shawn Collins

This is not a cheesy product, thank goodness. I am so tired of checking out Internet Marketing products, only to find them filled with cheesy sales hype that boils down to “Make Millions Overnight” bullsh#t. This product is real. It’s not cheesy, and it’s not bullsh#t. It is an educational product aimed at explaining the process of online marketing in the right way.

I’ve wasted a fair amount of money on cheesy waste-of-time products. This training course is a bit pricey, but you do get a product that delivers quality information in exchange for the price paid (£399). I wish I’d created it first. Good stuff.

Go check it out. Read the information about it. In the near future, what you read may enable you to win a little contest in which I’ll send one of you everything you see in that photo. (Sorry, I’m keeping the t-shirt).

(I should note that I did have one small problem with the dvds. They are in a format that I couldn’t immediately view on my computer. Luckily, if your computer can’t read them, there are free tools online that make them work. They are .vob files, and I used VLC Player to get them to run. I’m guessing this is some sort of format commonly used in the UK maybe, but not here in the U.S. Anyway, just be aware that if your computer has trouble understanding the format, there are several free programs out there that quickly solve that problem).

(from Smash Mouth. "AllStar" Astro Lounge. Interscope Records, 1999.)

Posted on February 27th, 2008 by DazzlinDonna
Filed under: Site Promotion