DazzlinDonna » Do You Have A Memorable Tagline?

Do You Have A Memorable Tagline?

Let’s start with what a tagline is. A tagline is a short phrase that sums up the tone or topic of your site or blog. Emerging from the cocoon to break free… is the short phrase within the logo of this blog. It sums up both the logo design as well as the point I’m often trying to make in my posts. My goal is to help others break out of their cocoon (that 9-5 office cubicle), and find the freedom to make a living from their home (in their pajamas). My tagline reinforces my blog’s message.

Do you have a tagline? Does it reinforce or sum up the message you are trying to deliver? Does it reflect the tone of your site or blog? Is it memorable?

If you either don’t have a tagline, or you don’t think the tagline really represents your message properly, spend some time working on it. A good tagline helps your readers remember your site and identify with it more easily. It’s a small detail, true, but an important one, in my opinion, as it is one more thread that binds you to your users and reinforces your message.

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You'll never shine if you don't glow.
(from Smash Mouth. "AllStar" Astro Lounge. Interscope Records, 1999.)

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Posted on September 28th, 2007 by DazzlinDonna
Filed under: Branding

2 Responses to “Do You Have A Memorable Tagline?”

Trish Millet, on September 30th, 2007 at 11:27 am Said:

Discovered your extraordinary web/blog/site this morning and I am in awe!

My web/blog tag-line is:
:: A sensible and practical raison d’être ::

Saw your post on tag-lines and just felt the need to include mine.

Thank you so much for your information and work! You are an inspiration!!

Respectfully,
trish
DazzlinDonna, on September 30th, 2007 at 11:40 am Said:

Aww, thanks Trish! I love your tag line. Good one!